Articles

Prepare Now To Communicate Effectively Later: How To Make Sure You're Ready for Bad News

In today's business climate, the old adage "You never know what each day will bring" is more relevant than ever. You, as a business owner or manager of any size company, can wake up any morning and find yourself suddenly forced to communicate-inside and outside the company-while facing an crisis situation .

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"No Comment" Can Actually Speak Volumes

No one likes or wants negative publicity for their business, and no wonder. Unfavorable news coverage can severely impact a company's reputation and credibility-or worse-sometimes irreversibly.

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Pay Attention to Marketing Needs

More than likely as you counsel your clients in matters financial, you preach the importance of fiscal responsibility, planning ahead to avoid future downturns and staying one step (or two) ahead of the competition. But do you practice what you preach where your firm and your practice are concerned?

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How To Be Newsworthy

Marketing in today's fiercely competitive business arena is far from simple. No matter what your product or service, from tubular rivets to personal injury litigation, the name of the game is standing out above the competition and generating "top of mind" awareness among your customers.

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