By MATT SCHULER, Digital Architect, Marx Layne Social media is here; it’s huge and it’s growing. Establishing an online and social media strategy has become essential for businesses that want to connect with customers, clients, employees and other stakeholders. Clients come to Marx Layne with questions on how to best utilize this tool and how [...]
About Marx LayneThis author has not yet filled in any details.
So far Marx Layne has created 43 blog entries.
By MATT SCHULER, Digital Architect, Marx Layne At Marx Layne, we know the perceptions of Detroit are muddled. We know this city still has what it takes to be the best. From a public relations perspective, it’s good to see some positive light being shed on the city in a series from Palladium Boots called [...]
By MATT SCHULER, Digital Architect, Marx Layne Google CEO Eric Schmidt recently talked at the 2011 Interactive Advertising Bureau Annual Leadership Meeting. Mashable highlighted it here: “Mobile Growing Faster Than 'All Our Predictions'” You can watch the full video of Schmidt’s keynote speech embedded below. He makes a lot of great points about how mobile [...]
Recently, Marx Layne and our client Walmart teamed up to provide more than 50 personal hygiene kits to the Neighborhood Service Organization (NSO) Tumaini Center in Detroit. We also provided personal care items and new clothing for this homeless shelter that provides warmth and a place to stay on cold winter nights. We would like [...]
Technology has changed the way public relations agencies do business. Long gone is the time when agencies would disseminate a press release to radio, television and newspapers, place a follow-up call and seek to position clients for interviews. The end result was a one-way conversation. Digital marketing now requires an entirely new way of doing [...]
As social media continues to grow in importance, and two-way conversation and dialogue strategies advance, the role of our public relations agency continues to expand. There has been a lot of debate and conversation as to who is most capable to lead a social media strategy. At Marx Layne, we believe that public relations agencies [...]
During the past year, Marx Layne wrote, designed and programmed numerous websites for clients across several industry sectors, from upscale restaurants to a national leader in skilled nursing and rehab facilities. Several clients who already had a Web presence have retained our agency to analyze the appearance of their website, provide a detailed analysis of [...]
What was once called the “24/7/365 news cycle” is evolving into the “1440/24/7/365 news cycle.” There are 1440 minutes in every day and news is breaking every minute. An incident at your business can appear for worldwide scrutiny even before it hits the local and national media. Being able to confidently and skillfully monitor and [...]
More than ever, content is king. Marx Layne regularly drafts and publishes compelling, concise and meaningful material for our clients. We’re not trying to trick search engines with keywords. Instead we are creating a meaningful narrative that will engage audiences while simultaneously finding value with search engine optimization, thus providing information of real value to [...]
The Marx Layne team is regularly retained to handle all aspects of numerous, high-profile special events conducted from Port Huron to downtown Detroit. With decades of experience, we find there are several components necessary for a public relations agency to skillfully manage special events, including: Enough in-house professionals to staff an event, some special events [...]