by Frank Witsil, Detroit Free Press, April 23, 2016 Less than a day after Prince was found dead in his Paisley Park home in suburban Minneapolis, Chevrolet — and many other companies — were paying tribute to the performer's life and music with advertisements on social media and in newspapers nationwide. The public reactions to them have been mixed. Corporate tributes, [...]
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Mike Szudarek will be speaking on May 3 at the “IP in the Auto Industry: Challenges and Opportunities in a Converging World” event being held at the Ford Motor Company Conference & Event Center in Dearborn, Mich. This unique event will provide intellectual property (IP) professionals working within the auto industry with a forum to [...]
Gardner-White Furniture, a southeast Michigan-owned and operated furniture retailer known for its quality, value and service, will celebrate the grand re-launch of its Taylor store (7680 Telegraph Road) with a ribbon cutting and reception beginning at 4 p.m. Thurs., Apr. 21. This celebration follows the completion of more than $500,000 in renovations to the [...]
Bucharest, Romania - June 23, 2015: Periscope app log in screen on a mobile smartphone. Periscope is made by Twitter - lets you broadcast live video to the world. One of the great things about the Internet and social media are their enormous reach, including the ability to generate tremendous buzz very quickly [...]
Mergers and acquisitions are critical events in the life of a company—particularly when it comes to the hyper competitive nature of the automotive supply chain. They impact key executives and staff, communities and existing and prospective business alliances. They also affect future profitability and the company’s reputation. An effective public relations and communications strategy goes [...]
Since the last presidential election, social media channels such as Facebook and Twitter have played a bigger and bigger part in the way political campaigns are run, and the way in which various candidates are presented to the public. Moreover, Americans today are offered a new and immediate way in which they might interact with political [...]
Even in an expanding digital age, and a steady decline in advertising revenue, a recent study undertaken by the Pew Research Center, among others, concluded that about half of all regular newspaper readers consume their newspapers only in their printed versions. Other measurements show that about half of readers of their local daily paper did [...]
Our experience shows there are some basic practices to follow when you are doing an interview with a reporter. Whether it is TV, radio, print or online, the following interview “rules” will help you prepare for and complete a successful interview. Ask for questions in advance. Most reporters will not provide all questions in advance, [...]
Hundreds of people will be hitting the Big House this weekend for a spectacular event for a great cause. The Ronald McDonald House of Charities of Ann Arbor is hosting the Red Shoe Affair Saturday, April 16 at 6:30 p.m. The nonprofit's signature event is being held at the Jack Roth Stadium Club Room at The [...]
BY ANNA GUSTAFSON, MANAGING EDITOR | THURSDAY, MAY 05, 2016 As servers pass in a whirlwind of sour cream pancakes, chicken and waffles, and corned beef hash, Sherie Ritzler surveys Saturday morning’s scene at Social Kitchen & Bar, a restaurant that just debuted at the Downtown Market, and, so far, the new venue’s general manager [...]