As Tesla Motors stock climbed to its all time high today, from a public relations and crisis communications perspective, we ask the question, “When does it make sense for the CEO to go on the offensive when there is a crisis resulting from negative news coverage?”
About mlayneThis author has not yet filled in any details.
So far mlayne has created 4 blog entries.
If someone offered you $1,000 a year to take better care of yourself, would you accept the proposal? That’s the question we asked our employees in a recent meeting with our health insurance provider and, not surprisingly, they said yes. Our new Health by Choice PPO plan goes into effect Aug. 1 and calls for [...]
Hard Work Pays Dividends – The Marx Layne & Co. Team Launches Fender Premium Audio System, Verizon iPhone, Motown Winter Blast and “Touching Communities, Touching Lives” Ice Sculpture Competition at MGM Grand Detroitmlayne 2017-09-19T12:19:21+00:00
By MICHAEL LAYNE, Marx Layne If there’s a harder working account team than the members of Marx Layne & Co., show me. From top to bottom, the Marx Layne team has showed that hard work pays dividends. The partners, vice presidents, senior account executives, digital architects, account executives, account assistants and interns have kicked it [...]
By MICHAEL LAYNE, Marx Layne How comfortable would you be if on top of your car was a sign that had your name, where you were from, where you were going, a slide show of the party you were at this weekend, what you were doing and was regularly updated with the latest and newest [...]