As the Detroit Mayoral race heats up, as well as the topic of light rail in the city, we took the opportunity to ask the candidates their opinions on the topic of light rail in Detroit. You can watch their comments here:
http://www.youtube.com/watch?v=vcUrpd3LohA
And, you can see them here:
Congratulations to our client on the recent Shorty Awards. www.twittter.com/underthebar
We’ve been working together for three years and he was a finalist in the Sports Category, finishing just behind Lance Armstrong.
http://online.wsj.com/article/SB123435724633872715.html
Remember, at the end of the day, social media’s success is only determined and judged by the communities in which you participate–your friends, customers, peers, and others.
http://www.cnn.com/2009/TECH/02/17/twitter.surgery/index.html
Above is a great story from today’s CNN.com that spotlights a prime example of online communication and using technology to tell a story.
In the past it would have taken weeks to “publicize” this procedure (removal of a tumor without removing entire kidney); press release; calling reporters; etc etc.
They pretty much accomplished this on-the-fly and to most likely a much more targeted audience. Moreover, an additional outgrowth of this was all the traditional media that then wrote about it (as referenced in the CNN story above).
On a related note (speaking of online communication), I just came from Ohio last week in which we reviewed the past 24 months PR and marketing communication activities. In the last 18 months we moved 100 percent to online-only activities and increased site traffic, lead generation and sales by 39 percent.
For our other “longtail” online retailers, we seeing a tremendous amount of success as well.