9 05, 2017

Things go can viral at warp speed in today’s connected world

Recent events at Airlines remind us that Employees are your Front-Line Brand Ambassadors By Michael Layne, President, Marx Layne & Co. Take confined spaces; a high-maintenance customer or a solo parent with children; and an employee with an attitude problem, even if for just one day. Recent, highly publicized episodes in Delta Airlines and United Airlines passenger cabins demonstrate how volatile that combination can [...]

25 10, 2016

Senior Living Facilities And The Media

Without question, the senior care industry in America remains under intense scrutiny from government agencies, residents, families of residents, the general public and the media. And, no matter how well a facility is operated, unfortunate situations such as theft, elopements, facility issues (heat, water, a fire, evacuation, etc.), injuries or even death can still occur [...]

28 09, 2016

Core Values Must Guide Corporate Public Relations Strategies

In recent months, we have witnessed disappointing, even fraudulent, actions by major entities in several core American industries. At issue were transgressions that included misrepresentation of product performance to consumers and deception in product testing with regulators. Serious stuff. In each case, there seemed to be a painful disconnect between what these companies stood for—as [...]

8 03, 2016

Chipotle Serves Up Tasteful Consumer Messages in “Food Crisis”

by Michael Layne, President, Marx Layne & Company A complex journey of farming, fishing and raising of livestock; processing and distribution networks; and the human “touch” brings a rich bounty and variety of food to American tables, whether in our homes, a college or hospital cafeteria, or at one of our 1 million restaurants. These restaurants, [...]

3 02, 2016

Flint Water, a Lesson in Crisis 101

Marx Layne Senior Vice President, Al Upchurch, on the Flint Water Crisis and how Michigan's "One Tough Nerd" failed Crisis 101. https://youtu.be/O1AejXaX7mI

9 09, 2015

Media Training at Marx Layne

When asked what media training is, most people will say it’s for people who give a lot of media interviews. While correct, the more complete answer is that media training can help expand many communications skills. In the following video, Senior Vice President Al Upchurch talks about the value of media training for media interviews [...]

5 08, 2015

PR Gameplan for Mergers and Acquisitions

Mergers and acquisitions are critical events in the life of a company. They impact key executives and staff, the community and existing and prospective business alliances. They also affect future profitability and the company’s reputation. An effective public relations and communications strategy goes a long way toward helping an organization control the message, shut down [...]

5 05, 2015

Developing Effective Key Messages

Concise, clear messages that encourage action are essential to any media strategy, online content, or personal interaction. They allow you to develop effective press material and online content, focus your media interviews, and be consistent with reporters and other key stakeholders. According to Al Upchurch, Marx Layne’s media training director, a strong set of messages [...]

5 05, 2015

Tips On Preparing For An Online Crisis

Nearly every organization at some point will have to deal with adversity — whether it's a minor incident that barely attracts attention or a major event that makes national headlines and is splashed across the entire internet. At the rate of speed that news now spreads — from instant worldwide web headlines to social media [...]

30 10, 2014

“Mums” the word? Key Messages and Your Audience

by Jennifer Cherry I like politicians. From a communications perspective, they are inherently interesting. Their speeches are generally carefully crafted and each message they deliver has been thought out at length and vetted by official and unofficial advisors. But listening to a particular politician running for office over the course of the past few months, [...]