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27 06, 2019

Municipalities Need Good Crisis Communication Tools When Extreme Weather Hits

2020-02-13T12:34:52-05:00

Municipalities have numerous communications challenges in terms of reaching their constituents, especially in times of crisis. An added dynamic today is climate change, as municipalities experience extreme flooding. Both urban and rural communities are experiencing not just property damage from flooding, but other consequences including sewer back-ups and contamination of the municipal water supply. The [...]

Municipalities Need Good Crisis Communication Tools When Extreme Weather Hits2020-02-13T12:34:52-05:00
22 01, 2019

When an industry wide media crisis impacts your business

2020-02-13T12:34:56-05:00

One of the things we constantly try to drive home to our clients in both the for-profit and nonprofit sectors, is to have a crisis communications plan in place – well in advance of any unforeseen event. The midst of a crisis is never a good time for making good decisions regarding public, media relations [...]

When an industry wide media crisis impacts your business2020-02-13T12:34:56-05:00
19 11, 2018

Marx Layne is an experienced industry leader in crisis communications

2020-02-13T12:35:40-05:00

When a crisis strikes, leading law firms retain Marx Layne because of our decades of crisis communications expertise. Everyone from Fortune 100 companies to small businesses rely upon our experience both in advance of a crisis and during a crisis. It’s also been said that the best way to avoid a crisis is to be prepared [...]

Marx Layne is an experienced industry leader in crisis communications2020-02-13T12:35:40-05:00
1 11, 2018

Weathering a Social Media Crisis Communications Storm

2020-02-13T12:36:07-05:00

For businesses today, a social media presence is essential for employee attraction, brand equity, selling product and disseminating content. Industry sources estimate that 85 percent of U. S. consumers use social media. Social media channels allow businesses to interact with consumers and relay news in a timely and inexpensive manner. While the networking and marketing [...]

Weathering a Social Media Crisis Communications Storm2020-02-13T12:36:07-05:00
22 08, 2017

There’s a World of Risk for Restaurateurs:

2017-09-19T12:18:57-04:00

How to Respond in a Communications Crisis A restaurant can be one of the most stressful, backbreaking and, yet, exhilarating businesses to own or operate.  A successful restaurant takes a willingness to work long hours, train quality staff, astute marketing, and attention to detail for everything from ordering supplies to plating the meal.  Most of [...]

There’s a World of Risk for Restaurateurs:2017-09-19T12:18:57-04:00
26 07, 2017

Community Stakeholders: An Integral Part In Every Crisis Communications Plan

2017-09-19T12:18:58-04:00

Businesses are often faced with protracted public relations and crisis communication challenges that take careful planning, multifaceted outreach and stamina to resolve.  Marx Layne & Co. is a leading Detroit, Michigan-based crisis communications firm specializing in the critical components of crisis management.  This includes effective communication with key stakeholders. Marx Layne & Co. has counseled [...]

Community Stakeholders: An Integral Part In Every Crisis Communications Plan2017-09-19T12:18:58-04:00
9 05, 2017

Things go can viral at warp speed in today’s connected world

2017-10-12T21:14:37-04:00

Recent events at Airlines remind us that Employees are your Front-Line Brand Ambassadors By Michael Layne, President, Marx Layne & Co. Take confined spaces; a high-maintenance customer or a solo parent with children; and an employee with an attitude problem, even if for just one day. Recent, highly publicized episodes in Delta Airlines and United Airlines passenger cabins demonstrate how volatile that combination can [...]

Things go can viral at warp speed in today’s connected world2017-10-12T21:14:37-04:00
25 10, 2016

Senior Living Facilities And The Media

2017-10-12T21:15:09-04:00

Without question, the senior care industry in America remains under intense scrutiny from government agencies, residents, families of residents, the general public and the media. And, no matter how well a facility is operated, unfortunate situations such as theft, elopements, facility issues (heat, water, a fire, evacuation, etc.), injuries or even death can still occur [...]

Senior Living Facilities And The Media2017-10-12T21:15:09-04:00
28 09, 2016

Core Values Must Guide Corporate Public Relations Strategies

2017-10-12T21:16:10-04:00

In recent months, we have witnessed disappointing, even fraudulent, actions by major entities in several core American industries. At issue were transgressions that included misrepresentation of product performance to consumers and deception in product testing with regulators. Serious stuff. In each case, there seemed to be a painful disconnect between what these companies stood for—as [...]

Core Values Must Guide Corporate Public Relations Strategies2017-10-12T21:16:10-04:00
8 03, 2016

Chipotle Serves Up Tasteful Consumer Messages in “Food Crisis”

2017-10-12T21:16:44-04:00

by Michael Layne, President, Marx Layne & Company A complex journey of farming, fishing and raising of livestock; processing and distribution networks; and the human “touch” brings a rich bounty and variety of food to American tables, whether in our homes, a college or hospital cafeteria, or at one of our 1 million restaurants. These restaurants, [...]

Chipotle Serves Up Tasteful Consumer Messages in “Food Crisis”2017-10-12T21:16:44-04:00
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