25 05, 2011

We don’t need a time machine… to predict the weather

2017-09-19T12:19:19+00:00

By MATT SCHULER, Digital Architect, Marx Layne In our world, a storm is always on the horizon. Josh Linkner opened up Future Midwest 2011 with a clear point, how are you going to prepare and what are you going to do to confront the storm? You see we don’t need a time machine to predict [...]

We don’t need a time machine… to predict the weather 2017-09-19T12:19:19+00:00
25 05, 2011

Back to the Future Midwest – We don’t need a time machine

2017-09-19T12:19:19+00:00

By MATT SCHULER, Digital Architect, Marx Layne One of my favorite movie trilogies of all time is the “Back to the Future” series. Sure there are others out there that may have more drama, or more laughs, but there’s something special about Marty McFly and Doctor Emmett Brown that delights me. I love the thought [...]

Back to the Future Midwest – We don’t need a time machine 2017-09-19T12:19:19+00:00
5 05, 2011

White House channels massive audience through social media engagement

2017-09-19T12:19:19+00:00

By MATT SCHULER, Digital Architect, Marx Layne Millions of people were watching President Barack Obama Sunday night as he declared American forces had killed Osama Bin Laden. It was a late-night speech. If you had gone to bed early, there’s a good chance that you didn’t hear the news until the next morning.  But the [...]

White House channels massive audience through social media engagement 2017-09-19T12:19:19+00:00
13 04, 2011

Social Media Adds Quality Because It’s Personal

2017-09-19T12:19:20+00:00

By MATT SCHULER, Digital Architect, Marx Layne “Social Media has created a human filter for quality content,” writes Vadim Lavrusik for Mashable. It’s the lede of his article on “Why Social Media Reinvigorates the Market for Quality Journalism.” I’d like to take the premise a step further, because social media really reinvigorates the market for [...]

Social Media Adds Quality Because It’s Personal 2017-09-19T12:19:20+00:00
12 04, 2011

The ups and downs of social networks and where it stands now

2017-09-19T12:19:20+00:00

By MATT SCHULER, Digital Architect, Marx Layne There’s some great information to be had in a new infographic making the rounds today. Click on the image to the right to see it full-sized. One of the most interesting bits, taken from the data, is that there seems to be a search plateau over the last two years.  [...]

The ups and downs of social networks and where it stands now 2017-09-19T12:19:20+00:00
11 04, 2011

Outsourcing Your Social Media Efforts Can Be Beneficial

2017-09-19T12:19:20+00:00

By MATT SCHULER, Digital Architect, Marx Layne If you’re running your own business, you’re living a busy life. 40-hour workweeks are a starting point, and more likely you’re pouring in 60+ hours. This doesn’t bother most entrepreneurs though, because their business is their passion.  They want to see a grand idea through to its end. [...]

Outsourcing Your Social Media Efforts Can Be Beneficial 2017-09-19T12:19:20+00:00
30 03, 2011

Creating Value In Social Connections

2017-09-19T12:19:20+00:00

By MATT SCHULER, Digital Architect, Marx Layne Social media is here; it’s huge and it’s growing.  Establishing an online and social media strategy has become essential for businesses that want to connect with customers, clients, employees and other stakeholders. Clients come to Marx Layne with questions on how to best utilize this tool and how [...]

Creating Value In Social Connections 2017-09-19T12:19:20+00:00
3 03, 2011

Google CEO: Mobile search ‘is the future’, ‘everybody will adapt’

2017-09-19T12:19:20+00:00

By MATT SCHULER, Digital Architect, Marx Layne Google CEO Eric Schmidt recently talked at the 2011 Interactive Advertising Bureau Annual Leadership Meeting.  Mashable highlighted it here: “Mobile Growing Faster Than 'All Our Predictions'” You can watch the full video of Schmidt’s keynote speech embedded below. He makes a lot of great points about how mobile [...]

Google CEO: Mobile search ‘is the future’, ‘everybody will adapt’ 2017-09-19T12:19:20+00:00
21 02, 2011

Digital Integration

2017-09-19T12:19:20+00:00

Technology has changed the way public relations agencies do business.  Long gone is the time when agencies would disseminate a press release to radio, television and newspapers, place a follow-up call and seek to position clients for interviews. The end result was a one-way conversation. Digital marketing now requires an entirely new way of doing [...]

Digital Integration 2017-09-19T12:19:20+00:00
21 02, 2011

Social Media Matters

2017-09-19T12:19:20+00:00

As social media continues to grow in importance, and two-way conversation and dialogue strategies advance, the role of our public relations agency continues to expand. There has been a lot of debate and conversation as to who is most capable to lead a social media strategy.  At Marx Layne, we believe that public relations agencies [...]

Social Media Matters 2017-09-19T12:19:20+00:00