21 02, 2011

Making Websites a Grand First Impression

2017-09-19T12:19:20+00:00

During the past year, Marx Layne wrote, designed and programmed numerous websites for clients across several industry sectors, from upscale restaurants to a national leader in skilled nursing and rehab facilities. Several clients who already had a Web presence have retained our agency to analyze the appearance of their website, provide a detailed analysis of [...]

Making Websites a Grand First Impression 2017-09-19T12:19:20+00:00
21 02, 2011

Getting the Most from Media Training

2017-09-19T12:19:20+00:00

What was once called the “24/7/365 news cycle” is evolving into the “1440/24/7/365 news cycle.”  There are 1440 minutes in every day and news is breaking every minute.  An incident at your business can appear for worldwide scrutiny even before it hits the local and national media.  Being able to confidently and skillfully monitor and [...]

Getting the Most from Media Training 2017-09-19T12:19:20+00:00
21 02, 2011

Content is King

2017-09-19T12:19:20+00:00

More than ever, content is king.  Marx Layne regularly drafts and publishes compelling, concise and meaningful material for our clients. We’re not trying to trick search engines with keywords.  Instead we are creating a meaningful narrative that will engage audiences while simultaneously finding value with search engine optimization, thus providing information of real value to [...]

Content is King 2017-09-19T12:19:20+00:00
21 02, 2011

Special Events Need Special Attention

2017-09-19T12:19:20+00:00

The Marx Layne team is regularly retained to handle all aspects of numerous, high-profile special events conducted from Port Huron to downtown Detroit. With decades of experience, we find there are several components necessary for a public relations agency to skillfully manage special events, including: Enough in-house professionals to staff an event, some special events [...]

Special Events Need Special Attention 2017-09-19T12:19:20+00:00
21 02, 2011

Joining the Marx Layne Team

2017-09-19T12:19:20+00:00

Marx Layne & Co. is pleased to announce the addition of the following team members. Matt Schuler, Digital Architect Matt Schuler joined Marx Layne as its Digital Architect.  Schuler is in charge of online reputation management, search engine optimization (SEO), and online video production and content marketing. Schuler also develops comprehensive social media strategies for [...]

Joining the Marx Layne Team 2017-09-19T12:19:20+00:00
21 02, 2011

If blogging is dead, then it’s living a healthy afterlife

2017-09-19T12:19:21+00:00

By MATT SCHULER, Digital Architect, Marx Layne As long as people enjoy writing more than a few sentences at a time, blogging will never die. I’d contend that if blogging is dead, as this New York Times article suggests, then it’s living a healthy afterlife. NYT’s Verne Kopytoff writes, “Blogs were once the outlet of [...]

If blogging is dead, then it’s living a healthy afterlife 2017-09-19T12:19:21+00:00
17 02, 2011

Making Search Social – Google adds more social elements to its results

2017-09-19T12:19:21+00:00

By MATT SCHULER, Digital Architect, Marx Layne Google is mixing in more social elements to its search results, it announced this morning. In a post by Mike Cassidy, Product Management Director, and Matthew Kulick, Product Manager, Google announced it’s “doing a little bit more to bring you all the goodness of Google, plus the opinions [...]

Making Search Social – Google adds more social elements to its results 2017-09-19T12:19:21+00:00
16 02, 2011

Hard Work Pays Dividends – The Marx Layne & Co. Team Launches Fender Premium Audio System, Verizon iPhone, Motown Winter Blast and “Touching Communities, Touching Lives” Ice Sculpture Competition at MGM Grand Detroit

2017-09-19T12:19:21+00:00

By MICHAEL LAYNE, Marx Layne If there’s a harder working account team than the members of Marx Layne & Co., show me.  From top to bottom, the Marx Layne team has showed that hard work pays dividends. The partners, vice presidents, senior account executives, digital architects, account executives, account assistants and interns have kicked it [...]

Hard Work Pays Dividends – The Marx Layne & Co. Team Launches Fender Premium Audio System, Verizon iPhone, Motown Winter Blast and “Touching Communities, Touching Lives” Ice Sculpture Competition at MGM Grand Detroit 2017-09-19T12:19:21+00:00
7 02, 2011

Imported From Detroit grabs attention from ‘Super’ audience

2017-09-19T12:19:21+00:00

By MATT SCHULER, Digital Architect, Marx Layne One of the most attention-grabbing commercials on last night's Super Bowl broadcast was "Imported From Detroit" showcasing the Chrysler 200 with Eminem. Watch it below. Do you think the ad was targeted well? Do you think it hits its mark? Post your thoughts in the comments section.

Imported From Detroit grabs attention from ‘Super’ audience 2017-09-19T12:19:21+00:00
4 02, 2011

Rainbird: How Twitter acquires, stores and uses the massive amount of data we produce

2017-09-19T12:19:21+00:00

By MATT SCHULER, Digital Architect, Marx Layne When you think about how many messages Twitter’s millions of users produce on a daily basis, it’s staggering. Even at 140 characters, the massive amount of information has to be funneled through something, and now we know a bit more about what. Yesterday at O’Reilly’s Strata 2011, Kevin [...]

Rainbird: How Twitter acquires, stores and uses the massive amount of data we produce 2017-09-19T12:19:21+00:00