26 07, 2017

Community Stakeholders: An Integral Part In Every Crisis Communications Plan

Businesses are often faced with protracted public relations and crisis communication challenges that take careful planning, multifaceted outreach and stamina to resolve.  Marx Layne & Co. is a leading Detroit, Michigan-based crisis communications firm specializing in the critical components of crisis management.  This includes effective communication with key stakeholders. Marx Layne & Co. has counseled [...]

27 06, 2017

Not Your Father’s News Media

Clearly, the Internet has had immense impact on all aspects of life including journalism and the news media. It has been a painful and complex transition for print, broadcast and online media to adapt to the Internet and online outlets like social media. In their fight to stay relevant to consumers and to remain financially [...]

12 06, 2017

Employees Are Your Front-Line Brand Ambassadors

Things go can viral at warp speed in today’s connected world. Mix high-maintenance customers or a frustrated solo parent with children with an employee who has an attitude problem in a confined space, and the result unfortunately, can be distressing for everyone involved. Recent, highly publicized episodes in American Airlines and United Airlines passenger cabins [...]

12 06, 2017

Metro Detroit’s Changing Hispanic Media Landscape

At Marx Layne & Company, we know the importance of understanding your target audience to most concisely and effectively deliver your message. If your marketing campaign seeks to reach Michigan’s vibrant Hispanic market, it is wise to have a strong insight about the many news outlets—from community newspapers and online channels to radio stations and [...]

12 06, 2017

SEO Strategies: With more than 1.2 billion websites worldwide, how will your site be found?

Your website is the place where many will form their first impression of your organization. Long past are the days of “build it and they will come.” Even the most beautiful, content-rich websites can benefit from search engine optimization to help them be found among the estimated 1.2 billion+ websites in the world. Of course you [...]

6 06, 2017

Marx Layne Celebrates its 30th Anniversary with 30 Acts of Kindness

Taking its cues from founding partners Michael Layne and the late Fred Marx, the history of Marx Layne & Company is a 30-year love affair with the greater Detroit region, its people, its businesses and commerce, and the many outstanding organizations devoted to a more secure — and joyous — life for all of us. [...]

9 05, 2017

Things go can viral at warp speed in today’s connected world

Recent events at Airlines remind us that Employees are your Front-Line Brand Ambassadors By Michael Layne, President, Marx Layne & Co. Take confined spaces; a high-maintenance customer or a solo parent with children; and an employee with an attitude problem, even if for just one day. Recent, highly publicized episodes in Delta Airlines and United Airlines passenger cabins demonstrate how volatile that combination can [...]

26 04, 2017

Video Work: Jim Thrower from McDonald’s

Video for the Detroit NAACP 62nd Annual Fight for Freedom Fund Dinner At the April 23, 2017 Detroit NAACP Fight for Freedom Fund Dinner, McDonald's owner, Jim Thrower was recognized as being a co-chair of America's largest sit-down dinner. With more than 5,000 guests in attendance, Thrower was asked to develop an introduction video of [...]

16 03, 2017

President Trump Calls For Fresh Look At Federal Auto Emissions Rules

During his visit yesterday to the American Center for Mobility at Willow Run Airport in Ypsilanti, Mich. (an automatous and connected vehicle testing facility) President Trump called for a review of the 2022 through 2025 vehicle emissions rules approved by the EPA in the final days of President Obama’s administration. This action basically doubled the [...]

8 03, 2017

Five PR Tips To Position Your Brand In The News Media

Today more than ever, positive media coverage can help your business enhance credibility, strengthen relationships with customers, investors, and others key stakeholders, and boost your bottom line. When the news media report positively on your business, that’s an endorsement that offers more credibility than the typical advertisement. Following are five tips to keep your brand [...]