25 10, 2016

Senior Living Facilities And The Media

Without question, the senior care industry in America remains under intense scrutiny from government agencies, residents, families of residents, the general public and the media. And, no matter how well a facility is operated, unfortunate situations such as theft, elopements, facility issues (heat, water, a fire, evacuation, etc.), injuries or even death can still occur [...]

18 10, 2016

McDonald’s PR coffee campaign brews excitement.

Just days ago, I celebrated a milestone at Marx Layne—my 18th anniversary at the agency. Two years ago, my tenure was old enough to drive, and now my tenure is old enough to vote, something I don’t take lightly in an election year. Over the years, I’ve educated clients, family and friends about my role [...]

17 10, 2016

ACTIVE LISTENING: THE KEY TO LONG-TERM PR RESULTS

The goal of any public relations program is to cultivate and enhance one’s reputation with select audiences. This brand messaging can be about one’s products or services, what you stand for as a business or organization, your stance on an industry issue or public policy, or your involvement with communities. These messages, however, must [...]

17 10, 2016

Five Tips for Effective Crisis Communication

Nearly every company is going to face a crisis that attracts media attention. And the media scrutiny demands that you communicate effectively in these situations. If you don’t tell your story, others will tell it for you. That’s the last thing you want during a crisis. The goal of crisis communications is to lessen damage [...]

17 10, 2016

AS “NATIVE” ADVERTISING INCREASES, SO DOES THE ROLE OF CREATIVE PR AGENCIES

As a creative public relations and marketing agency, one of our fundamental roles is to responsibly develop and disseminate content over multiple media outlets in various formats to convey a message that resonates; to “speak with the client’s voice” to other businesses, consumers, business leaders, elected officials and the public at large. This is nothing [...]

17 10, 2016

PR CHALLENGES OF CONSUMER ACCEPTANCE FOR AUTONOMOUS VEHICLES

Since the turn of the century, technological advancements have increased exponentially at a rate that you can measure by the minute. With these advancements, the entire world has enjoyed the luxury of even the most taken for granted household items and electronics becoming autonomous. With the introduction of the Keurig and Roomba, we can vacuum [...]

17 10, 2016

Three Immediate Steps When A Public Relations Crisis Hits

Nearly every organization at some point will have to deal with adversity – whether it's a minor incident barely attracting media attention or a major event that makes national headlines and appears across the internet. Having a detailed plan in place in advance of a crisis is imperative and can ultimately determine the outcome in [...]

17 10, 2016

WHY YOUR SEO STRATEGY SHOULD START WITH MEDIA RELATIONS

For as long as search engine optimization (SEO) professionals have been working on getting their clients to outrank competitors in Google search, there have always been major and minor concerns in the SEO community every time Google changes its search algorithm. SEO has always been a moving target, which is one of the reasons that [...]

5 10, 2016

What Came First: The Chicken, The Egg Or The Revitalization Of Our Urban Cores?

  Michael Layne, President of Marx Layne & Company enjoying ramen in Japan. In the 70’s, 80’s and well into the 1990s, urban planners in Detroit and statewide felt that in order to attract development downtown, it was necessary to plop the equivalent of a suburban mall into the heart of our urban [...]

28 09, 2016

Core Values Must Guide Corporate Public Relations Strategies

In recent months, we have witnessed disappointing, even fraudulent, actions by major entities in several core American industries. At issue were transgressions that included misrepresentation of product performance to consumers and deception in product testing with regulators. Serious stuff. In each case, there seemed to be a painful disconnect between what these companies stood for—as [...]