21 09, 2017

A Busy Summer Season of Special Events

2017-09-21T17:10:03+00:00

A Busy Summer Season of Special Events by Natalie Stavale The summer has gone by incredibly quickly for the Detroit-based public relations agency Marx Layne & Company. WDIV interview at St. Mary's Polish Fair. We kicked off our special events summer season during Memorial Weekend with the St. Mary’s Polish Country Fair, an [...]

A Busy Summer Season of Special Events 2017-09-21T17:10:03+00:00
30 08, 2017

Marx Layne & Company Opens Branch Office in Grand Rapids

2017-09-19T12:18:57+00:00

Detroit-based Marx Layne & Company,  a full-service public relations, marketing and digital media agency has opened a branch office in Grand Rapids. The announcement was made today by Marx Layne President Michael Layne. Located in downtown Grand Rapids in the historic Waters Building at 161 Ottawa Ave. NW, the office will support the agency’s ongoing [...]

Marx Layne & Company Opens Branch Office in Grand Rapids 2017-09-19T12:18:57+00:00
22 08, 2017

There’s a World of Risk for Restaurateurs:

2017-09-19T12:18:57+00:00

How to Respond in a Communications Crisis A restaurant can be one of the most stressful, backbreaking and, yet, exhilarating businesses to own or operate.  A successful restaurant takes a willingness to work long hours, train quality staff, astute marketing, and attention to detail for everything from ordering supplies to plating the meal.  Most of [...]

There’s a World of Risk for Restaurateurs: 2017-09-19T12:18:57+00:00
26 07, 2017

Community Stakeholders: An Integral Part In Every Crisis Communications Plan

2017-09-19T12:18:58+00:00

Businesses are often faced with protracted public relations and crisis communication challenges that take careful planning, multifaceted outreach and stamina to resolve.  Marx Layne & Co. is a leading Detroit, Michigan-based crisis communications firm specializing in the critical components of crisis management.  This includes effective communication with key stakeholders. Marx Layne & Co. has counseled [...]

Community Stakeholders: An Integral Part In Every Crisis Communications Plan 2017-09-19T12:18:58+00:00
27 06, 2017

Not Your Father’s News Media

2017-09-19T12:19:00+00:00

Clearly, the Internet has had immense impact on all aspects of life including journalism and the news media. It has been a painful and complex transition for print, broadcast and online media to adapt to the Internet and online outlets like social media. In their fight to stay relevant to consumers and to remain financially [...]

Not Your Father’s News Media 2017-09-19T12:19:00+00:00
12 06, 2017

Employees Are Your Front-Line Brand Ambassadors

2017-09-19T12:19:00+00:00

Things go can viral at warp speed in today’s connected world. Mix high-maintenance customers or a frustrated solo parent with children with an employee who has an attitude problem in a confined space, and the result unfortunately, can be distressing for everyone involved. Recent, highly publicized episodes in American Airlines and United Airlines passenger cabins [...]

Employees Are Your Front-Line Brand Ambassadors 2017-09-19T12:19:00+00:00
12 06, 2017

Metro Detroit’s Changing Hispanic Media Landscape

2017-06-28T20:28:11+00:00

At Marx Layne & Company, we know the importance of understanding your target audience to most concisely and effectively deliver your message. If your marketing campaign seeks to reach Michigan’s vibrant Hispanic market, it is wise to have a strong insight about the many news outlets—from community newspapers and online channels to radio stations and [...]

Metro Detroit’s Changing Hispanic Media Landscape 2017-06-28T20:28:11+00:00
12 06, 2017

SEO Strategies: With more than 1.2 billion websites worldwide, how will your site be found?

2017-09-19T12:19:00+00:00

Your website is the place where many will form their first impression of your organization. Long past are the days of “build it and they will come.” Even the most beautiful, content-rich websites can benefit from search engine optimization to help them be found among the estimated 1.2 billion+ websites in the world. Of course you [...]

SEO Strategies: With more than 1.2 billion websites worldwide, how will your site be found? 2017-09-19T12:19:00+00:00
6 06, 2017

Marx Layne Celebrates its 30th Anniversary with 30 Acts of Kindness

2017-09-19T12:19:00+00:00

Taking its cues from founding partners Michael Layne and the late Fred Marx, the history of Marx Layne & Company is a 30-year love affair with the greater Detroit region, its people, its businesses and commerce, and the many outstanding organizations devoted to a more secure — and joyous — life for all of us. [...]

Marx Layne Celebrates its 30th Anniversary with 30 Acts of Kindness 2017-09-19T12:19:00+00:00
9 05, 2017

Things go can viral at warp speed in today’s connected world

2017-10-12T21:14:37+00:00

Recent events at Airlines remind us that Employees are your Front-Line Brand Ambassadors By Michael Layne, President, Marx Layne & Co. Take confined spaces; a high-maintenance customer or a solo parent with children; and an employee with an attitude problem, even if for just one day. Recent, highly publicized episodes in Delta Airlines and United Airlines passenger cabins demonstrate how volatile that combination can [...]

Things go can viral at warp speed in today’s connected world 2017-10-12T21:14:37+00:00