9 05, 2017

Things go can viral at warp speed in today’s connected world

Recent events at Airlines remind us that Employees are your Front-Line Brand Ambassadors By Michael Layne, President, Marx Layne & Co. Take confined spaces; a high-maintenance customer or a solo parent with children; and an employee with an attitude problem, even if for just one day. Recent, highly publicized episodes in Delta Airlines and United Airlines passenger cabins demonstrate how volatile that combination can [...]

26 04, 2017

Video Work: Jim Thrower from McDonald’s

Video for the Detroit NAACP 62nd Annual Fight for Freedom Fund Dinner At the April 23, 2017 Detroit NAACP Fight for Freedom Fund Dinner, McDonald's owner, Jim Thrower was recognized as being a co-chair of America's largest sit-down dinner. With more than 5,000 guests in attendance, Thrower was asked to develop an introduction video of [...]

16 03, 2017

President Trump Calls For Fresh Look At Federal Auto Emissions Rules

During his visit yesterday to the American Center for Mobility at Willow Run Airport in Ypsilanti, Mich. (an automatous and connected vehicle testing facility) President Trump called for a review of the 2022 through 2025 vehicle emissions rules approved by the EPA in the final days of President Obama’s administration. This action basically doubled the [...]

8 03, 2017

Five PR Tips To Position Your Brand In The News Media

Today more than ever, positive media coverage can help your business enhance credibility, strengthen relationships with customers, investors, and others key stakeholders, and boost your bottom line. When the news media report positively on your business, that’s an endorsement that offers more credibility than the typical advertisement. Following are five tips to keep your brand [...]

25 10, 2016

Senior Living Facilities And The Media

Without question, the senior care industry in America remains under intense scrutiny from government agencies, residents, families of residents, the general public and the media. And, no matter how well a facility is operated, unfortunate situations such as theft, elopements, facility issues (heat, water, a fire, evacuation, etc.), injuries or even death can still occur [...]

18 10, 2016

McDonald’s PR coffee campaign brews excitement.

Just days ago, I celebrated a milestone at Marx Layne—my 18th anniversary at the agency. Two years ago, my tenure was old enough to drive, and now my tenure is old enough to vote, something I don’t take lightly in an election year. Over the years, I’ve educated clients, family and friends about my role [...]

17 10, 2016

ACTIVE LISTENING: THE KEY TO LONG-TERM PR RESULTS

The goal of any public relations program is to cultivate and enhance one’s reputation with select audiences. This brand messaging can be about one’s products or services, what you stand for as a business or organization, your stance on an industry issue or public policy, or your involvement with communities. These messages, however, must [...]

17 10, 2016

Five Tips for Effective Crisis Communication

Nearly every company is going to face a crisis that attracts media attention. And the media scrutiny demands that you communicate effectively in these situations. If you don’t tell your story, others will tell it for you. That’s the last thing you want during a crisis. The goal of crisis communications is to lessen damage [...]

17 10, 2016

AS “NATIVE” ADVERTISING INCREASES, SO DOES THE ROLE OF CREATIVE PR AGENCIES

As a creative public relations and marketing agency, one of our fundamental roles is to responsibly develop and disseminate content over multiple media outlets in various formats to convey a message that resonates; to “speak with the client’s voice” to other businesses, consumers, business leaders, elected officials and the public at large. This is nothing [...]

17 10, 2016

PR CHALLENGES OF CONSUMER ACCEPTANCE FOR AUTONOMOUS VEHICLES

Since the turn of the century, technological advancements have increased exponentially at a rate that you can measure by the minute. With these advancements, the entire world has enjoyed the luxury of even the most taken for granted household items and electronics becoming autonomous. With the introduction of the Keurig and Roomba, we can vacuum [...]