7 12, 2017

Summit Drives Conversation On Auto Industry’s Connected Future

2017-12-07T20:38:38+00:00

The automotive industry is in the midst of a revolution—driven by an explosion of connectivity, shared mobility and automated technology. Yesterday at the Center for Creative Studies, the Detroit Regional Chamber hosted the Michigan Auto Summit, an event that explored how the convergence of automotive, mobility and emerging technology is impacting established leaders in Michigan’s [...]

Summit Drives Conversation On Auto Industry’s Connected Future 2017-12-07T20:38:38+00:00
31 10, 2017

Marx Layne’s Automotive Practice tours latest advances in testing and autonomous vehicles

2017-10-31T21:08:04+00:00

by Michael Szudarek Held earlier this week, The Automotive Testing Expo North America brought together companies from across the auto industry to showcase new strides the private sector is taking in the field of automotive testing. Marx Layne & Company was on-site at the expo to explore the new technologies and talk to many of  [...]

Marx Layne’s Automotive Practice tours latest advances in testing and autonomous vehicles 2017-10-31T21:08:04+00:00
21 09, 2017

A Busy Summer Season of Special Events

2017-09-21T17:10:03+00:00

A Busy Summer Season of Special Events by Natalie Stavale The summer has gone by incredibly quickly for the Detroit-based public relations agency Marx Layne & Company. WDIV interview at St. Mary's Polish Fair. We kicked off our special events summer season during Memorial Weekend with the St. Mary’s Polish Country Fair, an [...]

A Busy Summer Season of Special Events 2017-09-21T17:10:03+00:00
30 08, 2017

Marx Layne & Company Opens Branch Office in Grand Rapids

2017-09-19T12:18:57+00:00

Detroit-based Marx Layne & Company,  a full-service public relations, marketing and digital media agency has opened a branch office in Grand Rapids. The announcement was made today by Marx Layne President Michael Layne. Located in downtown Grand Rapids in the historic Waters Building at 161 Ottawa Ave. NW, the office will support the agency’s ongoing [...]

Marx Layne & Company Opens Branch Office in Grand Rapids 2017-09-19T12:18:57+00:00
22 08, 2017

There’s a World of Risk for Restaurateurs:

2017-09-19T12:18:57+00:00

How to Respond in a Communications Crisis A restaurant can be one of the most stressful, backbreaking and, yet, exhilarating businesses to own or operate.  A successful restaurant takes a willingness to work long hours, train quality staff, astute marketing, and attention to detail for everything from ordering supplies to plating the meal.  Most of [...]

There’s a World of Risk for Restaurateurs: 2017-09-19T12:18:57+00:00
26 07, 2017

Community Stakeholders: An Integral Part In Every Crisis Communications Plan

2017-09-19T12:18:58+00:00

Businesses are often faced with protracted public relations and crisis communication challenges that take careful planning, multifaceted outreach and stamina to resolve.  Marx Layne & Co. is a leading Detroit, Michigan-based crisis communications firm specializing in the critical components of crisis management.  This includes effective communication with key stakeholders. Marx Layne & Co. has counseled [...]

Community Stakeholders: An Integral Part In Every Crisis Communications Plan 2017-09-19T12:18:58+00:00
27 06, 2017

Not Your Father’s News Media

2017-09-19T12:19:00+00:00

Clearly, the Internet has had immense impact on all aspects of life including journalism and the news media. It has been a painful and complex transition for print, broadcast and online media to adapt to the Internet and online outlets like social media. In their fight to stay relevant to consumers and to remain financially [...]

Not Your Father’s News Media 2017-09-19T12:19:00+00:00
12 06, 2017

Employees Are Your Front-Line Brand Ambassadors

2017-09-19T12:19:00+00:00

Things go can viral at warp speed in today’s connected world. Mix high-maintenance customers or a frustrated solo parent with children with an employee who has an attitude problem in a confined space, and the result unfortunately, can be distressing for everyone involved. Recent, highly publicized episodes in American Airlines and United Airlines passenger cabins [...]

Employees Are Your Front-Line Brand Ambassadors 2017-09-19T12:19:00+00:00
12 06, 2017

Metro Detroit’s Changing Hispanic Media Landscape

2017-06-28T20:28:11+00:00

At Marx Layne & Company, we know the importance of understanding your target audience to most concisely and effectively deliver your message. If your marketing campaign seeks to reach Michigan’s vibrant Hispanic market, it is wise to have a strong insight about the many news outlets—from community newspapers and online channels to radio stations and [...]

Metro Detroit’s Changing Hispanic Media Landscape 2017-06-28T20:28:11+00:00
12 06, 2017

SEO Strategies: With more than 1.2 billion websites worldwide, how will your site be found?

2017-09-19T12:19:00+00:00

Your website is the place where many will form their first impression of your organization. Long past are the days of “build it and they will come.” Even the most beautiful, content-rich websites can benefit from search engine optimization to help them be found among the estimated 1.2 billion+ websites in the world. Of course you [...]

SEO Strategies: With more than 1.2 billion websites worldwide, how will your site be found? 2017-09-19T12:19:00+00:00