12 06, 2017

SEO Strategies: With more than 1.2 billion websites worldwide, how will your site be found?

2017-09-19T12:19:00+00:00

Your website is the place where many will form their first impression of your organization. Long past are the days of “build it and they will come.” Even the most beautiful, content-rich websites can benefit from search engine optimization to help them be found among the estimated 1.2 billion+ websites in the world. Of course you [...]

SEO Strategies: With more than 1.2 billion websites worldwide, how will your site be found? 2017-09-19T12:19:00+00:00
6 06, 2017

Marx Layne Celebrates its 30th Anniversary with 30 Acts of Kindness

2017-09-19T12:19:00+00:00

Taking its cues from founding partners Michael Layne and the late Fred Marx, the history of Marx Layne & Company is a 30-year love affair with the greater Detroit region, its people, its businesses and commerce, and the many outstanding organizations devoted to a more secure — and joyous — life for all of us. [...]

Marx Layne Celebrates its 30th Anniversary with 30 Acts of Kindness 2017-09-19T12:19:00+00:00
9 05, 2017

Things go can viral at warp speed in today’s connected world

2017-10-12T21:14:37+00:00

Recent events at Airlines remind us that Employees are your Front-Line Brand Ambassadors By Michael Layne, President, Marx Layne & Co. Take confined spaces; a high-maintenance customer or a solo parent with children; and an employee with an attitude problem, even if for just one day. Recent, highly publicized episodes in Delta Airlines and United Airlines passenger cabins demonstrate how volatile that combination can [...]

Things go can viral at warp speed in today’s connected world 2017-10-12T21:14:37+00:00
26 04, 2017

Video Work: Jim Thrower from McDonald’s

2017-09-19T12:19:01+00:00

Video for the Detroit NAACP 62nd Annual Fight for Freedom Fund Dinner At the April 23, 2017 Detroit NAACP Fight for Freedom Fund Dinner, McDonald's owner, Jim Thrower was recognized as being a co-chair of America's largest sit-down dinner. With more than 5,000 guests in attendance, Thrower was asked to develop an introduction video of [...]

Video Work: Jim Thrower from McDonald’s 2017-09-19T12:19:01+00:00
16 03, 2017

President Trump Calls For Fresh Look At Federal Auto Emissions Rules

2017-09-19T12:19:01+00:00

During his visit yesterday to the American Center for Mobility at Willow Run Airport in Ypsilanti, Mich. (an automatous and connected vehicle testing facility) President Trump called for a review of the 2022 through 2025 vehicle emissions rules approved by the EPA in the final days of President Obama’s administration. This action basically doubled the [...]

President Trump Calls For Fresh Look At Federal Auto Emissions Rules 2017-09-19T12:19:01+00:00
8 03, 2017

Five PR Tips To Position Your Brand In The News Media

2017-09-19T12:19:01+00:00

Today more than ever, positive media coverage can help your business enhance credibility, strengthen relationships with customers, investors, and others key stakeholders, and boost your bottom line. When the news media report positively on your business, that’s an endorsement that offers more credibility than the typical advertisement. Following are five tips to keep your brand [...]

Five PR Tips To Position Your Brand In The News Media 2017-09-19T12:19:01+00:00
25 10, 2016

Senior Living Facilities And The Media

2017-10-12T21:15:09+00:00

Without question, the senior care industry in America remains under intense scrutiny from government agencies, residents, families of residents, the general public and the media. And, no matter how well a facility is operated, unfortunate situations such as theft, elopements, facility issues (heat, water, a fire, evacuation, etc.), injuries or even death can still occur [...]

Senior Living Facilities And The Media 2017-10-12T21:15:09+00:00
18 10, 2016

McDonald’s PR coffee campaign brews excitement.

2017-09-19T12:19:05+00:00

Just days ago, I celebrated a milestone at Marx Layne—my 18th anniversary at the agency. Two years ago, my tenure was old enough to drive, and now my tenure is old enough to vote, something I don’t take lightly in an election year. Over the years, I’ve educated clients, family and friends about my role [...]

McDonald’s PR coffee campaign brews excitement. 2017-09-19T12:19:05+00:00
17 10, 2016

ACTIVE LISTENING: THE KEY TO LONG-TERM PR RESULTS

2017-09-19T12:19:05+00:00

The goal of any public relations program is to cultivate and enhance one’s reputation with select audiences. This brand messaging can be about one’s products or services, what you stand for as a business or organization, your stance on an industry issue or public policy, or your involvement with communities. These messages, however, must [...]

ACTIVE LISTENING: THE KEY TO LONG-TERM PR RESULTS 2017-09-19T12:19:05+00:00
17 10, 2016

Five Tips for Effective Crisis Communication

2017-09-19T12:19:05+00:00

Nearly every company is going to face a crisis that attracts media attention. And the media scrutiny demands that you communicate effectively in these situations. If you don’t tell your story, others will tell it for you. That’s the last thing you want during a crisis. The goal of crisis communications is to lessen damage [...]

Five Tips for Effective Crisis Communication 2017-09-19T12:19:05+00:00