17 10, 2016

Five Tips for Effective Crisis Communication

2017-09-19T12:19:05+00:00

Nearly every company is going to face a crisis that attracts media attention. And the media scrutiny demands that you communicate effectively in these situations. If you don’t tell your story, others will tell it for you. That’s the last thing you want during a crisis. The goal of crisis communications is to lessen damage [...]

Five Tips for Effective Crisis Communication 2017-09-19T12:19:05+00:00
17 10, 2016

AS “NATIVE” ADVERTISING INCREASES, SO DOES THE ROLE OF CREATIVE PR AGENCIES

2017-09-19T12:19:05+00:00

As a creative public relations and marketing agency, one of our fundamental roles is to responsibly develop and disseminate content over multiple media outlets in various formats to convey a message that resonates; to “speak with the client’s voice” to other businesses, consumers, business leaders, elected officials and the public at large. This is nothing [...]

AS “NATIVE” ADVERTISING INCREASES, SO DOES THE ROLE OF CREATIVE PR AGENCIES 2017-09-19T12:19:05+00:00
17 10, 2016

PR CHALLENGES OF CONSUMER ACCEPTANCE FOR AUTONOMOUS VEHICLES

2017-09-19T12:19:05+00:00

Since the turn of the century, technological advancements have increased exponentially at a rate that you can measure by the minute. With these advancements, the entire world has enjoyed the luxury of even the most taken for granted household items and electronics becoming autonomous. With the introduction of the Keurig and Roomba, we can vacuum [...]

PR CHALLENGES OF CONSUMER ACCEPTANCE FOR AUTONOMOUS VEHICLES 2017-09-19T12:19:05+00:00
17 10, 2016

Three Immediate Steps When A Public Relations Crisis Hits

2017-09-19T12:19:05+00:00

Nearly every organization at some point will have to deal with adversity – whether it's a minor incident barely attracting media attention or a major event that makes national headlines and appears across the internet. Having a detailed plan in place in advance of a crisis is imperative and can ultimately determine the outcome in [...]

Three Immediate Steps When A Public Relations Crisis Hits 2017-09-19T12:19:05+00:00
17 10, 2016

WHY YOUR SEO STRATEGY SHOULD START WITH MEDIA RELATIONS

2017-09-19T12:19:05+00:00

For as long as search engine optimization (SEO) professionals have been working on getting their clients to outrank competitors in Google search, there have always been major and minor concerns in the SEO community every time Google changes its search algorithm. SEO has always been a moving target, which is one of the reasons that [...]

WHY YOUR SEO STRATEGY SHOULD START WITH MEDIA RELATIONS 2017-09-19T12:19:05+00:00
5 10, 2016

What Came First: The Chicken, The Egg Or The Revitalization Of Our Urban Cores?

2017-09-19T12:19:05+00:00

  Michael Layne, President of Marx Layne & Company enjoying ramen in Japan. In the 70’s, 80’s and well into the 1990s, urban planners in Detroit and statewide felt that in order to attract development downtown, it was necessary to plop the equivalent of a suburban mall into the heart of our urban [...]

What Came First: The Chicken, The Egg Or The Revitalization Of Our Urban Cores? 2017-09-19T12:19:05+00:00
28 09, 2016

Core Values Must Guide Corporate Public Relations Strategies

2017-10-12T21:16:10+00:00

In recent months, we have witnessed disappointing, even fraudulent, actions by major entities in several core American industries. At issue were transgressions that included misrepresentation of product performance to consumers and deception in product testing with regulators. Serious stuff. In each case, there seemed to be a painful disconnect between what these companies stood for—as [...]

Core Values Must Guide Corporate Public Relations Strategies 2017-10-12T21:16:10+00:00
21 09, 2016

Are you ready when the media comes knocking?

2017-09-19T12:19:06+00:00

By Alan Upchurch, Marx Layne Senior Vice President Today everyone is carrying a smartphone with a sophisticated camera.  Each one of us is a potential “citizen” journalist.  We are connected 24/7 and that means a reporter’s next great news tip could come from his neighbor’s teenage daughter rather than his best news source. The question [...]

Are you ready when the media comes knocking? 2017-09-19T12:19:06+00:00
20 09, 2016

New Federal Guidelines: Government Is Encouraging Development of Autonomous Vehicles

2017-11-20T01:52:27+00:00

As reported last night by Automotive News new policy guidelines set to be released today by the feds will require automakers to assess vehicle system design, development, testing and deployment work behind an autonomous vehicle or system before it can be offered for sale or put into service on public roads. This is the government’s [...]

New Federal Guidelines: Government Is Encouraging Development of Autonomous Vehicles 2017-11-20T01:52:27+00:00
16 09, 2016

Auto Industry Observations with Peter De Lorenzo

2017-09-19T12:19:06+00:00

Marx Layne & Company continues its conversation with Peter De Lorenzo of Autoextremist.com discussing autonomous vehicles and what role they will play in the auto industry's future. Part One   Part Two   Part Three   Part Four

Auto Industry Observations with Peter De Lorenzo 2017-09-19T12:19:06+00:00