10 06, 2016

Today’s Connected Car: Behind The Screen

2017-11-20T01:43:27+00:00

By: Mike Szudarek Regardless of which global OEM or supplier is on top, Detroit will always remain the automotive capital of the world. With the second highest concentration of tech workers outside of Silicon Valley, and the ever increasingly innovative technology within automobiles, Detroit is quickly emerging as a contender for the technological capital as [...]

Today’s Connected Car: Behind The Screen 2017-11-20T01:43:27+00:00
26 05, 2016

Challenges of Consumer Acceptance for Autonomous Vehicles

2017-09-19T12:19:08+00:00

By: Mike Szudarek Since the turn of the century, technological advancements have increased exponentially at a rate that you can measure by the minute. With these advancements, the entire world has enjoyed the luxury of even the most taken for granted household items and electronics becoming autonomous. With the introduction of household items such as [...]

Challenges of Consumer Acceptance for Autonomous Vehicles 2017-09-19T12:19:08+00:00
3 05, 2016

IP in the Auto Industry: Delivering and Assessing Messaging

2017-09-19T12:19:08+00:00

Mike Szudarek will be speaking on May 3 at the “IP in the Auto Industry: Challenges and Opportunities in a Converging World” event being held at the Ford Motor Company Conference & Event Center in Dearborn, Mich. This unique event will provide intellectual property (IP) professionals working within the auto industry with a forum to [...]

IP in the Auto Industry: Delivering and Assessing Messaging 2017-09-19T12:19:08+00:00
14 04, 2016

Should Your Business Be on the Live Streaming Bandwagon?

2017-09-19T12:19:08+00:00

Bucharest, Romania - June 23, 2015: Periscope app log in screen on a mobile smartphone. Periscope is made by Twitter - lets you broadcast live video to the world. One of the great things about the Internet and social media are their enormous reach, including the ability to generate tremendous buzz very quickly [...]

Should Your Business Be on the Live Streaming Bandwagon? 2017-09-19T12:19:08+00:00
13 04, 2016

Automotive Supplier Mergers and Acquisitions: A Public Relations Game Plan

2017-09-19T12:19:08+00:00

Mergers and acquisitions are critical events in the life of a company—particularly when it comes to the hyper competitive nature of the automotive supply chain. They impact key executives and staff, communities and existing and prospective business alliances. They also affect future profitability and the company’s reputation. An effective public relations and communications strategy goes [...]

Automotive Supplier Mergers and Acquisitions: A Public Relations Game Plan 2017-09-19T12:19:08+00:00
13 04, 2016

Five Ways Twitter and Facebook Have Changed Politics

2017-09-19T12:19:08+00:00

Since the last presidential election, social media channels such as Facebook and Twitter have played a bigger and bigger part in the way political campaigns are run, and the way in which various candidates are presented to the public. Moreover, Americans today are offered a new and immediate way in which they might interact with political [...]

Five Ways Twitter and Facebook Have Changed Politics 2017-09-19T12:19:08+00:00
13 04, 2016

The Death of Print Newspapers? Not So Fast

2017-09-19T12:19:08+00:00

Even in an expanding digital age, and a steady decline in advertising revenue, a recent study undertaken by the Pew Research Center, among others, concluded that about half of all regular newspaper readers consume their newspapers only in their printed versions. Other measurements show that about half of readers of their local daily paper did [...]

The Death of Print Newspapers? Not So Fast 2017-09-19T12:19:08+00:00
13 04, 2016

Five Rules You Should Always Adhere to When Working with a Reporter

2017-09-19T12:19:08+00:00

Our experience shows there are some basic practices to follow when you are doing an interview with a reporter. Whether it is TV, radio, print or online, the following interview “rules” will help you prepare for and complete a successful interview. Ask for questions in advance. Most reporters will not provide all questions in advance, [...]

Five Rules You Should Always Adhere to When Working with a Reporter 2017-09-19T12:19:08+00:00
8 03, 2016

Chipotle Serves Up Tasteful Consumer Messages in “Food Crisis”

2017-10-12T21:16:44+00:00

by Michael Layne, President, Marx Layne & Company A complex journey of farming, fishing and raising of livestock; processing and distribution networks; and the human “touch” brings a rich bounty and variety of food to American tables, whether in our homes, a college or hospital cafeteria, or at one of our 1 million restaurants. These restaurants, [...]

Chipotle Serves Up Tasteful Consumer Messages in “Food Crisis” 2017-10-12T21:16:44+00:00