13 04, 2016

Five Rules You Should Always Adhere to When Working with a Reporter

2017-09-19T12:19:08+00:00

Our experience shows there are some basic practices to follow when you are doing an interview with a reporter. Whether it is TV, radio, print or online, the following interview “rules” will help you prepare for and complete a successful interview. Ask for questions in advance. Most reporters will not provide all questions in advance, [...]

Five Rules You Should Always Adhere to When Working with a Reporter 2017-09-19T12:19:08+00:00
8 03, 2016

Chipotle Serves Up Tasteful Consumer Messages in “Food Crisis”

2017-10-12T21:16:44+00:00

by Michael Layne, President, Marx Layne & Company A complex journey of farming, fishing and raising of livestock; processing and distribution networks; and the human “touch” brings a rich bounty and variety of food to American tables, whether in our homes, a college or hospital cafeteria, or at one of our 1 million restaurants. These restaurants, [...]

Chipotle Serves Up Tasteful Consumer Messages in “Food Crisis” 2017-10-12T21:16:44+00:00
8 02, 2016

Sportsmanlike Conduct with the Media

2017-09-19T12:19:10+00:00

For all the incredible things Panther’s quarterback Cam Newton did this season, many will simply be overshadowed by his post game demeanor and the fact he walked out of the press conference at the end of the game.  At any job, especially when you’re representing the image of an organization, a person must control their [...]

Sportsmanlike Conduct with the Media 2017-09-19T12:19:10+00:00
4 02, 2016

Perception Is Everything

2017-09-19T12:19:10+00:00

For those who have not been watching, listening, reading or streaming the news—or keeping up via social media news feeds—Martin Shkreli is the pharmaceutical executive who raised the price of popular cancer and AIDS drug Daraprim by 5,000 percent. And that increase was overnight. Shkreli said it was so his company could stay profitable because [...]

Perception Is Everything 2017-09-19T12:19:10+00:00
19 01, 2016

Crisis Communication: Flint Water

2017-09-19T12:19:10+00:00

What will Michigan Governor Snyder say during the State of State? by Michael Szudarek Amid the Flint water crisis, Michigan Governor Rick Snyder prepares to give his sixth State of the State address tonight, in what very well might be the most important speech of his entire career. And while it isn’t bad to apologize, [...]

Crisis Communication: Flint Water 2017-09-19T12:19:10+00:00
19 01, 2016

Martin Luther King, Jr. – Giving from the Heart

2017-09-19T12:19:10+00:00

Today, Marx Layne, along with the rest of the nation, celebrates the work and teachings of Dr. Martin Luther King, Jr. But it isn’t just today that we celebrate the esteemed civil rights leader. Marx Layne works to emulate the teachings of Martin Luther King, Jr. not only on this national holiday, but each day [...]

Martin Luther King, Jr. – Giving from the Heart 2017-09-19T12:19:10+00:00
17 11, 2015

Don’t Neglect Boomers Online

2017-09-19T12:19:11+00:00

If you’re focusing on millennials and Gen-X in your social media marketing strategy, and ignoring Baby Boomers, you’re doing so at your own peril and missing significant opportunities to engage a large audience. Anecdotally we’ve known this for years. We know and see older people who are engaging on social media, instantly sharing photos on [...]

Don’t Neglect Boomers Online 2017-09-19T12:19:11+00:00
17 11, 2015

Reputation insurance: Are you covered?

2017-09-19T12:19:11+00:00

If you own a business, chances are you’re insured for major catastrophes like fires and floods, product liability and professional malpractice. What you are far less likely to have insured is your good name, even though damage to your reputation can be every bit as costly as any other disaster. A story in Bloomberg stated [...]

Reputation insurance: Are you covered? 2017-09-19T12:19:11+00:00
17 11, 2015

What Makes a Viral Video?

2017-09-19T12:19:11+00:00

Every client asks for it, but few can actually achieve it: a viral video. So, what exactly is the secret? At the recent Digital Summit Conference in Detroit, video was a hot topic. The underlying message among all presenters was that videos that demonstrate the human side of a brand, through fun or heartfelt emotion, [...]

What Makes a Viral Video? 2017-09-19T12:19:11+00:00