16 01, 2018

NERVTeh’s Pioneering Autonomous AI On Display At NAIAS

2018-01-16T21:16:05+00:00

The North American International Auto Show (NAIAS) is in full-gear at Cobo Center in Detroit. For the 2018 show, autonomous vehicle technology is in the driver’s seat, moving the auto industry into the future. As the auto industry goes through a massive shift toward increased autonomous technology in the cars we drive, NAIAS attendees are [...]

NERVTeh’s Pioneering Autonomous AI On Display At NAIAS 2018-01-16T21:16:05+00:00
9 05, 2017

Things go can viral at warp speed in today’s connected world

2017-10-12T21:14:37+00:00

Recent events at Airlines remind us that Employees are your Front-Line Brand Ambassadors By Michael Layne, President, Marx Layne & Co. Take confined spaces; a high-maintenance customer or a solo parent with children; and an employee with an attitude problem, even if for just one day. Recent, highly publicized episodes in Delta Airlines and United Airlines passenger cabins demonstrate how volatile that combination can [...]

Things go can viral at warp speed in today’s connected world 2017-10-12T21:14:37+00:00
25 10, 2016

Senior Living Facilities And The Media

2017-10-12T21:15:09+00:00

Without question, the senior care industry in America remains under intense scrutiny from government agencies, residents, families of residents, the general public and the media. And, no matter how well a facility is operated, unfortunate situations such as theft, elopements, facility issues (heat, water, a fire, evacuation, etc.), injuries or even death can still occur [...]

Senior Living Facilities And The Media 2017-10-12T21:15:09+00:00
28 09, 2016

Core Values Must Guide Corporate Public Relations Strategies

2017-10-12T21:16:10+00:00

In recent months, we have witnessed disappointing, even fraudulent, actions by major entities in several core American industries. At issue were transgressions that included misrepresentation of product performance to consumers and deception in product testing with regulators. Serious stuff. In each case, there seemed to be a painful disconnect between what these companies stood for—as [...]

Core Values Must Guide Corporate Public Relations Strategies 2017-10-12T21:16:10+00:00
8 03, 2016

Chipotle Serves Up Tasteful Consumer Messages in “Food Crisis”

2017-10-12T21:16:44+00:00

by Michael Layne, President, Marx Layne & Company A complex journey of farming, fishing and raising of livestock; processing and distribution networks; and the human “touch” brings a rich bounty and variety of food to American tables, whether in our homes, a college or hospital cafeteria, or at one of our 1 million restaurants. These restaurants, [...]

Chipotle Serves Up Tasteful Consumer Messages in “Food Crisis” 2017-10-12T21:16:44+00:00
5 08, 2015

PR Gameplan for Mergers and Acquisitions

2017-10-12T21:17:36+00:00

Mergers and acquisitions are critical events in the life of a company. They impact key executives and staff, the community and existing and prospective business alliances. They also affect future profitability and the company’s reputation. An effective public relations and communications strategy goes a long way toward helping an organization control the message, shut down [...]

PR Gameplan for Mergers and Acquisitions 2017-10-12T21:17:36+00:00
5 05, 2015

Tips On Preparing For An Online Crisis

2017-10-12T21:18:07+00:00

Nearly every organization at some point will have to deal with adversity — whether it's a minor incident that barely attracts attention or a major event that makes national headlines and is splashed across the entire internet. At the rate of speed that news now spreads — from instant worldwide web headlines to social media [...]

Tips On Preparing For An Online Crisis 2017-10-12T21:18:07+00:00
25 03, 2014

Five Tips for Effective Crisis Communication

2017-10-12T21:14:09+00:00

By Al Upchurch Senior Vice President, Marx Layne & Co. Nearly every company is going to face a crisis that attracts media attention. And the media scrutiny demands that you communicate effectively in these situations. If you don’t tell your story, others will tell it for you. That’s the last thing you want during a [...]

Five Tips for Effective Crisis Communication 2017-10-12T21:14:09+00:00
14 05, 2013

Tesla Motors: When A Crisis Requires Going on the Offensive

2017-10-12T21:18:55+00:00

As Tesla Motors stock climbed to its all time high today, from a public relations and crisis communications perspective, we ask the question, “When does it make sense for the CEO to go on the offensive when there is a crisis resulting from negative news coverage?”

Tesla Motors: When A Crisis Requires Going on the Offensive 2017-10-12T21:18:55+00:00