12 06, 2017

SEO Strategies: With more than 1.2 billion websites worldwide, how will your site be found?

2017-09-19T12:19:00+00:00

Your website is the place where many will form their first impression of your organization. Long past are the days of “build it and they will come.” Even the most beautiful, content-rich websites can benefit from search engine optimization to help them be found among the estimated 1.2 billion+ websites in the world. Of course you [...]

SEO Strategies: With more than 1.2 billion websites worldwide, how will your site be found? 2017-09-19T12:19:00+00:00
14 04, 2016

Should Your Business Be on the Live Streaming Bandwagon?

2017-09-19T12:19:08+00:00

Bucharest, Romania - June 23, 2015: Periscope app log in screen on a mobile smartphone. Periscope is made by Twitter - lets you broadcast live video to the world. One of the great things about the Internet and social media are their enormous reach, including the ability to generate tremendous buzz very quickly [...]

Should Your Business Be on the Live Streaming Bandwagon? 2017-09-19T12:19:08+00:00
13 04, 2016

Five Ways Twitter and Facebook Have Changed Politics

2017-09-19T12:19:08+00:00

Since the last presidential election, social media channels such as Facebook and Twitter have played a bigger and bigger part in the way political campaigns are run, and the way in which various candidates are presented to the public. Moreover, Americans today are offered a new and immediate way in which they might interact with political [...]

Five Ways Twitter and Facebook Have Changed Politics 2017-09-19T12:19:08+00:00
17 11, 2015

What Makes a Viral Video?

2017-09-19T12:19:11+00:00

Every client asks for it, but few can actually achieve it: a viral video. So, what exactly is the secret? At the recent Digital Summit Conference in Detroit, video was a hot topic. The underlying message among all presenters was that videos that demonstrate the human side of a brand, through fun or heartfelt emotion, [...]

What Makes a Viral Video? 2017-09-19T12:19:11+00:00
16 11, 2015

Trends on the Horizon

2015-11-16T23:12:31+00:00

No matter what industry sector you are, only strategies that offer the greatest chance to move an organization forward will win the competitive battle for funding. Looking forward, we have identified a handful of drivers that will have an increasing amount of influence on which marketing communication strategies will prove most powerful. We discuss these [...]

Trends on the Horizon 2015-11-16T23:12:31+00:00
16 11, 2015

Online’s Dirty Little Secret: Driving Traffic To Social Pages

2017-09-19T12:19:11+00:00

The social media buzz these days is often about creating “great” engaging content. Content creation is certainly a major part of the social media marketing equation. Once a business has established an audience, it takes a tremendous amount of creativity to keep followers engaged. Just as important as content development, though much less discussed, is [...]

Online’s Dirty Little Secret: Driving Traffic To Social Pages 2017-09-19T12:19:11+00:00
5 08, 2015

5 Social Media Tips for Business Professionals

2017-09-19T12:19:13+00:00

The motivation for all professionals to use social media more effectively is universal: to increase awareness of their brand. Just as a sleek website is a requirement for every business – or risk looking like a fly-by-night entity – social media isn’t an option for professionals anymore, it’s a necessity. Simply activate an account with [...]

5 Social Media Tips for Business Professionals 2017-09-19T12:19:13+00:00
5 08, 2015

Why your SEO strategy should start with media relations

2017-09-19T12:19:13+00:00

For as long as search engine optimization (SEO) professionals have been working on getting their clients to outrank competitors in Google search, there have been major and minor freak-outs in the SEO community every time Google changes its search algorithm. That’s a lot of freaking out, considering that this month Google rolled out its 30th [...]

Why your SEO strategy should start with media relations 2017-09-19T12:19:13+00:00
5 08, 2015

In the Age of the Liquid Web, Content is King

2017-09-19T12:19:13+00:00

Media consuming habits are evolving in a crucial way, inspired by the devices we use to access the web. We’ve become a society where instant access to global information is always available whenever­—and wherever—we want it. We are constantly consuming information, thanks to the portability of web access. Approximately 90 percent of Americans have smartphones and [...]

In the Age of the Liquid Web, Content is King 2017-09-19T12:19:13+00:00
5 08, 2015

PR Gameplan for Mergers and Acquisitions

2017-10-12T21:17:36+00:00

Mergers and acquisitions are critical events in the life of a company. They impact key executives and staff, the community and existing and prospective business alliances. They also affect future profitability and the company’s reputation. An effective public relations and communications strategy goes a long way toward helping an organization control the message, shut down [...]

PR Gameplan for Mergers and Acquisitions 2017-10-12T21:17:36+00:00