By Mike Szudarek, Marx Layne & Company The transition to electric vehicles (EVs) is a critical step toward reducing greenhouse gas emissions and combating climate change. However, there is a growing gap between what governments want versus what consumers want when it comes to EVs. This gap can have significant consequences for automakers who are [...]
By Mike Szudarek, Marx Layne & Company Social media platforms generate enormous amounts of data every day, and leveraging this data can help you make your social media more effective. Mike Szudarek, from Marx Layne & Company’s digital marketing and engagement team, offers 10 ways ways to utilize data to improve your social media presence: [...]
Want to harness your company’s Facebook page for more than just sharing company news? Do you know how to turn your followers into actual customers? In this article, you’ll learn five tips to optimize your Facebook strategy to drive revenue across both organic and paid campaigns. Ensure Each and Every Post (Organic OR Paid) [...]
Journalism is not going away. Yes, the evolution of its delivery options has been accelerated as outdated methods clear the way for new digital alternatives. Journalism's revenue stream is also going through an evolution. Axios, the digital media outlet which invests in quality journalism, is a good example of the changes that have manifested [...]
In these uncertain times, marketing and communication professionals want to know where social media traffic is surging and where it is lagging. We all know so much has changed in the last two weeks – including how and when we use social networks. New behaviors must be foundational to social media marketing plans during [...]
A new Pew Research Center survey found a COVID-19 information gulf between those who mainly receive their news through social media and those who mostly depend on traditional news sources. The survey found disparities in expectations for a vaccine (social media users less likely to be aware of the scientific community’s projection of vaccine readiness [...]
Mark Zuckerberg recently mentioned that current traffic on social media is outpacing New Year’s Eve night, traditionally the busiest day for all social media platforms. It’s not surprising as “shelter-at-home” policies and mandated shutdowns take place, folks are browsing their computers, phones and tablets more than ever to keep in contact, get information and [...]
The Pew Research Center came out with findings based on the Online News Association’s annual conference in late 2019, reporting on the changes in how Americans use online news outlets. Some of the most noteworthy takeaways from the findings are relevant lessons for business entities who use social media to communicate news. Three findings [...]
How restaurants & hoteliers can harness Instagram to increase revenue Instagram launched to the public in October of 2010. After nearly a decade, the application has gone through vast evolutions while attaining far-reaching popularity. Today, Instagram has over 600 million users that access the application daily and more than 95 million posts shared each [...]
Email Marketing is Not Dead; It’s Still Key To Boost Your Brand Many new digital marketers claim that email marketing has been replaced by social media platforms. The truth is, email marketing is a highly cost-effective way to reach your target market. While some digital agencies like to treat social media as the mysterious, [...]
