5 05, 2015

Managing Marketing Content For Your Organization

2017-09-19T12:19:14+00:00

We are inspired and educated by cultural exhibits such as an art gallery because a curator has critically edited and arranged the works for meaningful impact. Without the efforts of a curator, we’d simply be overwhelmed by a chaotic overload of information. This is the same when it comes to online content and the scores [...]

Managing Marketing Content For Your Organization 2017-09-19T12:19:14+00:00
5 05, 2015

Tips On Preparing For An Online Crisis

2017-10-12T21:18:07+00:00

Nearly every organization at some point will have to deal with adversity — whether it's a minor incident that barely attracts attention or a major event that makes national headlines and is splashed across the entire internet. At the rate of speed that news now spreads — from instant worldwide web headlines to social media [...]

Tips On Preparing For An Online Crisis 2017-10-12T21:18:07+00:00
27 01, 2015

Navigating the confusing world of social media

2017-09-19T12:19:17+00:00

Along with the Internet, for most professionals social media is an aspect of the way we do business. Michael Layne, President of Marx Layne & Company Despite its name, its impact isn’t just social. The term “social media” encompasses a whole spectrum of information delivery systems and is no longer just the bastion [...]

Navigating the confusing world of social media 2017-09-19T12:19:17+00:00
9 01, 2015

Congratulations! PR Wins the Battle Over Social Media Management

2017-09-19T12:19:18+00:00

by Michael Layne As we enter 2015, I hereby proclaim Public Relations as the clear winner of the long debate over which marketing discipline is best suited to manage social media for a brand. In recent years, public relations firms, advertising agencies, web designers, search engine optimization (SEO) specialists, social media businesses as well as [...]

Congratulations! PR Wins the Battle Over Social Media Management 2017-09-19T12:19:18+00:00
20 11, 2014

BuzzFeed CEO offers lessons on how social media has changed the way we communicate

2017-09-19T12:19:18+00:00

by Carol Lundberg If there’s anything that BuzzFeed founder and CEO Jonah Peretti wants media professionals to understand about social media, it’s that they should never underestimate the importance of cute animals. Never underestimate the importance of cute animals on the Internet. He would know, probably more than almost anyone. He founded the [...]

BuzzFeed CEO offers lessons on how social media has changed the way we communicate 2017-09-19T12:19:18+00:00
14 10, 2014

Facebook Eliminates “Like” Gate and Fan Gates, Limits Promoter Options

2017-09-19T12:19:18+00:00

Facebook is no fan of fan gates. During the past several years an ingenious (well, maybe just very helpful) digital advertising tool popped up on Facebook: the fan gate. Fan gates enabled marketers to require Facebook users to become fans of a business page before getting access to its content. This specific type of gate [...]

Facebook Eliminates “Like” Gate and Fan Gates, Limits Promoter Options 2017-09-19T12:19:18+00:00
7 10, 2014

STILL THINKING ABOUT TED, TEDx DETROIT THAT IS

2017-09-19T12:19:19+00:00

I’m not wrong very often. And when I am, I admit it. After years of shunning TEDx conferences, I finally attended my first. Sure, I’d seen my fair share of TED Talks via Podcast and on “the YouTube,” but, frankly, many of them seemed like esoteric, idealistic crap. Held at the Detroit Opera House downtown [...]

STILL THINKING ABOUT TED, TEDx DETROIT THAT IS 2017-09-19T12:19:19+00:00
16 09, 2014

Social media in a disaster

2017-09-19T12:19:19+00:00

by Carol Lundberg In the aftermath of recent severe storms, the two most popular questions in the Detroit area were: is your power back on? And what’s open? It’s a common occurrence in Michigan. Whether it’s “Snowmageddon,” a massive ice storm that makes commuting treacherous, or a summer heat wave that wipes out electrical service, [...]

Social media in a disaster 2017-09-19T12:19:19+00:00
3 09, 2014

Social media – for good or evil

2017-09-19T12:19:19+00:00

by Michael Layne These are exceptional and, often, bewildering times, as social media encircle our virtual globe. We have the leaders of ISIS, whose thievery and butchery masquerade as political causes, exploiting social media and video to shock and taunt the world, while recruiting followers among the world’s disenfranchised. ISIS is pursuing a  cruel agenda [...]

Social media – for good or evil 2017-09-19T12:19:19+00:00