I noticed something interesting last night when checking out my latest followers on Twitter. Take a look at Rick Wion’s page below. He’s the Director of Social Media for McDonald’s.
You might not see it right away, so I’ll point it out.
Twitter added Connections yesterday, a new way for you to see the mutual friends and acquaintances of others. It’s a simple way of seeing whom you both follow. It also shows you else follows that person that you’re following.
Twitter’s Carolyn Penner is quoted in a TechCrunch article saying, “By exposing accounts that you and another user have in common, you will now know how those accounts are connected to other accounts you already follow. As a result, you’ll be able to make more informed decisions about which accounts to follow.”
Twitter’s not the first to launch a mutual connections feature, but it’s definitely a welcome feature. I think it will be a great benefit to the service as people look to find new people to follow and learn more about the people following them.