Diversity Marketing

For our almost three decades of advising clients, Marx Layne & Company has had the pleasure to work with a diverse client base that includes not only business owners, but also community and culture organizations that reach deep within the diverse populations they serve, whether it be the African American, Middle Eastern, Asian, Hispanic or LBGT communities.

Not only have we represented minority business organizations and their events, but our staff members are active in these associations as well. We are proud of our understanding of the diversity of metro Detroit and our connections with ethnic and cultural leaders. We have been retained to represent organizations because of this knowledge and that knowledge is also valuable to any business entity desiring to target these influential markets.

A “one size fits all” marketing and public relations plan is one bound to lose opportunities. At Marx Layne, we not only celebrate the diversity that makes up Michigan and the Midwest, but we understand, and are able to target, those markets that make up the tapestry of our region. The use of alternative, yet complementary, marketing tools to communicate with diverse markets, allows us to connect with markets that may have been out of reach through traditional marketing.