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Media Training


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Face The Media With Confidence

In today's fast paced 24-hour news cycle, your organization needs to be ready for the unexpected. Today's news media is immediate. In minutes a story is LIVE on TV, posted on a blog and accessible worldwide on the Internet. How your spokesperson communicates with the media can make the difference between success or failure, profit or loss, credibility or loss of reputation.

At Marx Layne, creating effective communications is what we do. For the past 20 years, key management at businesses and non-profit organizations have retained our agency for media training sessions to provide interview skills that generate intended results.

Our media training professionals are former print and broadcast journalists and have a proven track record of guiding senior managers through the techniques and disciplines needed for success in any interview situation.

Our media training team will teach you how to advance your agenda and better control the outcome of an interview. Our experience has shown that a well-conducted interview, with well-crafted messages can produce positive results, enhance credibility and build brand equity. On the other hand, a poor performance during crucial media scrutiny can result in the opposite effect.

Personalized Media Training Sessions

At Marx Layne, our media training team has trained individuals and groups throughout the nation in sessions that transformed cautious spokespersons into confident communicators. Camera shy? Our team shows you how to make the camera your friend. We create exacting interview scenarios that are relevant to the specific issues facing your organization. We utilize professional video and audio technology to help prepare your management for virtually any media situation. Extensive critiques are offered during the sessions, and all participants receive a handbook and DVD of their message development and training experience.

The Marx Layne media training sessions help you define and polish your key messages.
We then help perfect the delivery so that your message is communicated clearly and concisely. Our individualized message development programs arm clients with well-crafted messages that focus on strategic objectives.

We offer one-on-one executive coaching, training for large or small groups, and reviews of all your public relations and marketing materials.

Crisis Communications

Do you know who your spokesperson would be if the worst happened to your company? Do you know what that person would say to the media?

The key to successful communication during a crisis is advance planning: What can go wrong? How would you handle it? What's the most effective way to work with the media? Is your team ready for a worst-case scenario? If you plan response strategies -- including press conferences, press statements and interviews -- for all the "what if's", you will be ready for anything. And even if the unexpected happens, you will have a framework for responding in a credible way.