Social Media Content Development
Digital and social media trends and tools emerge and change quickly. Businesses need to proactively position themselves in today’s increasingly important digital environment, in which stakeholders demand direct engagement and two-way dialogue.
As businesses seek to capitalize on the opportunities that social media present, they are reaching out to Detroit-based public relations and digital marketing agency Marx Layne & Company to help design and launch communications campaigns that reach their key constituents through Social Media content development.
Our value proposition
Public relations professionals have long been responsible for managing the dialogue between an organization and the public. When they add digital communications tools to client campaigns, the result is a powerful and seamlessly integrated social media strategy.
As communication trends are constantly changing, public relations firms emerge as the trendsetters, counseling clients to prepare for such changes.
Since 1987, public relations and digital marketing firm Marx Layne & Company has served publicly and privately held companies and non-profit agencies, developing and defining their messaging and message delivery.
All the while, the firm has continued to offer a consistent value proposition: results-driven creative communication that works harmoniously across channels, no matter which channels are available and emerging.
Speaking in one voice: Yours
Because we understand the very DNA of their businesses, our clients trust us to integrate social media into all channels in a unified voice, speaking the language specific to their industries.
Our areas of digital and social media expertise include:
Social media strategy development
Our approach is specifically tailored to meet the needs of our clients’ brands, in order to manage, guide, lead and educate them on integrating their messaging, including social media and the two-way dialogue it demands. We counsel clients on platform selection based on their goals, markets and available tools.
We help our clients design and create visually appealing, content-rich social media platforms.
We develop content that positively positions our clients in digital space.
We help manage or co-manage our clients’ social media channels, community engagement, contests and promotions.
Social conversation monitoring
We can create and monitor the social network conversation, and business’ reputation, with advanced analytics software and know-how.
Social media marketing
We take an integrated approach to social media campaigns. We can help identify target audiences and establish a presence on the social media networks best suited to reach them.
Social media content development and marketing
We produce and co-produce quality content and relevant, sharable social messaging, for the purpose of engaging and persuading current and potential consumer audiences and key stakeholders.
Email marketing campaigns
We assist and counsel on integrating email marketing, design and copy in an overall communications strategy.
We have invested in in-house video production to help clients make the most of visual tools in digital media.
We dig deep into data to help our clients gain a better understanding of the behavior of their constituents.
AdWords and pay-per-click campaigns
We strategize based on our clients’ goals to help them reach the largest possible audience.
Search engine optimization
We understand the ranking factors that increase website performance in organic search, to counsel clients on how keywords and content work together to gain maximum visibility.