Automotive Public Relations
 Marx Layne & Company's automotive practice provides public relations and marketing communications support for nearly every link in the automotive supply chain-from OEMs, Tier one/Tier two component suppliers and logistics companies, to tooling and niche metal cutting shops, engineering and technology companies, to turnaround management firms and automotive retailers (both OE and aftermarket).
Our qualified professionals include executives with extensive automotive communications backgrounds-both corporate and agency, OE and supplier. We work on regular basis with industry trade, general business, daily news, and broadcast journalists, covering a broad array of automotive issues on a national, regional and statewide basis.
Our flagship automotive clients include one of the world's leading providers of safety restraint systems and two globally recognized financial and legal automotive consulting firms.
We understand ROI and the value proposition our clients expect from us, and work with them to amplify their brand awareness and augment their sales efforts to ultimately generate new business.
We position our automotive clients before numerous targeted audiences through a number of specialized services, including:
- News releases and press conferences
- Graphically pleasing and informative brochures, newsletters and other marketing materials
- Ghost writing and placement of bylined articles or commentaries on topics that position our automotive clients as leaders in their field
- Speech texts and conference presentations on automotive issues and trends, forward looking developments, or other topics in collaboration with clients
- Business-to-business guerilla marketing
- Sophisticated Web sites that we design, fill with authoritative content and maintain with regular updating
- Identity packages that create a consistent brand image through all materials, including logos, letterheads, ads, newsletters, videos, PowerPoints and signage
A firm of 30 professionals, a full administrative, research and support staff, and other needed resources backs our practice and enables us to handle nearly any assignment. At the same time, we are autonomous enough to serve virtually any size organization-from the OEM level right down to the smallest of suppliers-with the same level of talent and service.
Click to view the Hino case study.
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