Automotive Overview

DETROIT-BASED AUTOMOTIVE PR AND MARKETING COMMUNICATIONS EXPERTS

When you grew up in Detroit and your family has worked in the auto industry their entire careers, automotive public relations is in your DNA. Our team of experienced automotive public relations professionals have extensive background and experience in the automotive sector, and bring a diverse set of skills to help companies communicate complex and distinct messaging across many different environments. Our expertise ranges from work with OEMs, Tier one and two component suppliers, telematic companies and automotive cyber security firms, to logistics providers, tooling and niche metal cutting shops, engineering and technology companies, turnaround management firms, law firms, and automotive retailers (both OEM and aftermarket).

In today’s hyper-competitive environment, OEMs and suppliers need to communicate with their audiences assisted by partners that have a wide range of automotive industry knowledge, who understand the current issues and opportunities, and intimately know the niche markets in which climate they operate.

Not only is the market highly dynamic because of technological advances within the automotive sphere, but it is ever changing as a result of continuously ebbing laws and regulatory changes—particularly as it relates to autonomous vehicles. In fact, as a result of our expertise in this market, we are frequently retained by European and Asian automotive entities that are looking to expand into the North American region.

Marx Layne offers senior counseling, insightful research, and strategic communications in every critical situation, including crisis communications, helping its clients make solid decisions and compelling, measurable campaigns that connect them with important audiences. We also are keenly aware of the importance of effectively leveraging social media and creating quality content to give rise to positive word of mouth.

Our automotive public relations work takes an integrated approach to include video services, digital media, crisis communication, reputation management, special events and business-to-business direct marketing campaigns. Traditional advertising, branding and design, and web development, also are within our core competencies so Marx Layne can serve as a centralize provider for all your marketing, PR, and branding exercises.

Contact us to learn more about Detroit’s most experienced public relations firm.

What We Do

HELPING BUILD YOUR BRAND

Media Relations

A well-executed media awareness strategy can build your company’s reputation, get the word out about your products and services, and mean the difference between success and failure in the industry. Our professionally designed media relations strategies are constructed according to transparent and agreed-upon principles with messages engineered to reach your target audience in both planned and opportunistic ways. Messages should remain consistent and their use should be systematic. Media engagement should focus on your organization’s communication goals, and should always be directed at those who hold a stake in the message.

Our Media Relations Expertise Includes:

• Strategic message development
• Media training
• North American business, automotive trade, aftermarket, technology and general media outreach and positioning
• White papers, guest editorials and other specialized content development

Market Introduction and General Awareness

Our skilled team of professionals have helped scores of European, Middle East and Asian suppliers introduce their brand and heighten overall long-term awareness in the North American market place. Services include:

• Media relations
• Strategic networking and speaking opportunities
• Media training
• Executive positioning
• White papers, guest editorials and other specialized content development
• Message development (statements, press releases, articles and more)
• Social media management
• Online monitoring
• Direct marketing with OEMs

Special Events

Our in-house team of executives is dedicated to planning, coordinating, launching, managing and measuring public relations through special events. Their coordination and implementation of these events is comprehensive, including:

• Procurement of tents and other venue equipment
• Contracting musicians and other live entertainment
• ID confirmation
• Catering
• Staging and lighting
• Obtaining premium giveaways, lagniappes or mementos
• Obtaining municipal permits
• Production and distribution of invitations to civic leaders and dignitaries
• Researching and securing sponsorship opportunities
• Obtaining maximum media coverage

Crisis Communications

• Crisis planning and preparation
• Impact assessment
• Media affairs
• Online reputation management
• Reputation repair and restoration