Restaurant Service & Hospitality Public Relations Detroit, MI
Food Service & Hospitality Public Relations Detroit, MI
Marx Layne & Company is Michigan’s premier PR agency serving the restaurant service and hospitality sectors. For us, providing a broad range of targeted communications services to restaurants, food distributors and manufacturers is a labor of love.
Since our founding in 1987, Marx Layne has specialized in food and beverage-focused public relations. We’re proud of the fact that we have maintained long-standing partnerships with leading brands.
At Marx Layne, we recognize that the restaurant service and hospitality sectors are rapidly changing. The tastes and dietary preferences of today’s diners are changing with customers demanding more when it comes to flavor, quality, price, nutrition, service and overall dining experience.
We’re the first to admit that we’re foodies. From QSRs and fast casual to fine dining, our agency is deeply involved in all aspects of the food industry. Our account professionals are passionate about the restaurant industry and are skilled at positioning our clients—ranging from single concept restaurateurs to restaurant groups to international Fortune 500 chains—in high profile, meaningful news coverage, marketing and digital media platforms.
We have had the honor of working with celebrated chefs like Wolfgang Puck, Michael Mina, Takashi Yagihashi, Luciano Del Signore. We’re equally proud of our work with McDonald’s executive chef Dan Coudreaut, Jeremy Grandon and Zack Sklar as well as chefs just beginning to make their mark in the Detroit food scene.
The discipline of marketing restaurants, whether a single storefront or a chain with hundreds of locations, has evolved in recent years. Our experience and success in restaurant PR demonstrates that consistent, ongoing, high-profile placements in editorial media, including TV cooking segments, newspaper feature articles, radio talk shows and magazine and online reviews are powerful tools in putting butts in seats and ringing cash registers.
Daily, our restaurant clients are positioned as leaders in local, regional and national media. We also understand the value of positive positioning in high-profile restaurant trade media as our restaurant group clients expand from local to regional concepts.
Social media has become a very powerful and cost-effective tool for our restaurant clients. We have a highly skilled staff of talented social media professionals who were thought leaders during the infancy of social media platforms. On a daily basis, they manage and create content, coordinate advertising, build audience and orchestrate meaningful engagement for our restaurant clients.
Marx Layne is skilled at designing and disseminating graphically pleasing and informative email newsletters to communicate restaurant offerings. Importantly, we know how to plan and launch high-profile special events through integrated campaigns that include media relations, social media, email blasts and in-store marketing.
At Marx Layne, we understand the many nuances of serving thousands of people weekly in a restaurant. Unfortunately, this also can present challenges in terms of food handling and preparation, foodborne illness and product tampering. Our seasoned account executives are frequently retained by leading restaurant chains for crisis management, managing the media frenzy that often occurs surrounding foodborne illness-related issues, developing messaging, facilitating media training for spokespeople and serving as the liaison between our clients and the news media.
Our account professionals are admitted foodies who are passionate about our restaurant industry clients. We not only are focused on delivering results and value to our clients as we help build their brands, we also are cognizant of the needs to provide a superlative customer experience. During the rush of grand openings, we’ve been known to help in the kitchen, serve food and even bus tables as an extension of our clients’ brands.
Marx Layne offers a wide portfolio of services and expertise:
- Grand openings
- Special events
- Product launches
- Media relations
- Social media
- Sampling events
- Media food drops
- Crisis management
- Photography and videography
- Expanding concepts into new markets
- Blogger relations