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Retail Public Relations


ImageThe retail practice group of Marx Layne & Company traces its roots to the founding of the agency in 1987.

Throughout the firm's history, Marx Layne has been considered to be the "go-to" source for clients and reporters alike in obtaining experienced, knowledgeable and resourceful counsel on the retail scene.

The firm's clients range from Fortune 100 corporations to entrepreneurial merchants with one location. Marketing and public relations services for apparel, home, health and beauty/pharmacy, supermarket, department, specialty, major appliances, fine jewelry, furniture, automotive dealerships and gift retailers encompass conventional media relations , strategy formulation, special events/openings , sales associate training and clientele insights, and campaign conceptualization and implementation.

Marx Layne & Company professionals in the retail practice group understand the difference between and the relationship of SKU and ROI. The firm's point of difference from its counterparts is that agency staffers have held positions of responsibility and accountability on the client side of retailing.

The firm has excellent relationships with newsroom decision-makers on a local, regional, national and trade basis. Marx Layne's portfolio of clients also includes companies, which supply products and services, lease store-sites and enjoy other vendor links to the retail sector.

Partners of the agency often serve as spokespersons for retail clients, both for general audience outlets and for investor relations assignments.

Click to view the Twelve Oaks Mall case study.

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