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Businesses Learn to Engage Their Audiences at Free 'a Taste of Twitter' Training Seminar
Marx Layne & Co., to host a one day social media seminar for area business owners.

Marx Layne & Company – a full-service marketing, public relations anddigital media agency – will host a “Taste of Twitter,” 5:30 -7:00 p.m., Wednesday, Jan. 26.

The unhurried session is designed for small- to medium-sized businesses with little or no prior Twitter experience. Tutorials during the session will teach participants how to establish an account for their business, understand the basic language of the online tool, find followers of value and participate intelligently in the online dialogue.

“Twitter places nearly 200 million users within a few simple keystrokes of business owners,” said Jennifer L. Cherry, vice president, Marx Layne &Company.  “It enables businesses to hear what their consumers are saying about them – and what’s being said about their competitors. Part of Twitter’s tremendous success is this focus group effect, accessible to business owners 24/7. When you can learn about your consumer, you can better market yourself to them.”

Additionally,the agency’s digital architects and executives will explore how to harness the power of social media tools to work more efficiently, updating accounts like Twitter and Facebook simultaneously and even creating an online Twitter business card.

There is no charge to attend this event. Seating is limited. Reservations arerequired and can be made by calling Matt Schuler or Patrick Sullivan at (248)-855-6777. Registration and networking begin at 5 p.m. Light refreshments will be served.


Founded in1987, Marx Layne & Companyprovides individualized marketing and corporate communications services on alocal, regional, national and global basis to clients in the energy,technology, nonprofit, manufacturing, retail, real estate development,financial, hospitality, educational, health care, professional service andcommunications industries. The agency specializes in the design and creation ofa wide range of print and interactive materials, including social mediacampaigns, websites, mobile websites, e-mail blasts, brochures, newsletters,advertisements and branding packages.

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