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Sirens of Chrome Exhibit Brings Automotive Sizzle to California Automobile Museum this Summer

SACRAMENTO, Calif. – July 8, 2011 – They’ve been called models, sex symbols and eye candy, as well as informative, knowledgeable and engaging product specialists.  The fascinating women (and men) of the auto shows, the progression of their role in selling cars and the distinctly human presence that makes the auto show unique is the focus of a new exhibit,Sirens of Chrome, on display at the California Auto Museum, July 23 through Sept. 25, 2011.  

A traveling exhibit, Sirens of Chrome takes visitors on a visual joyride through auto show history and features a treasure trove of rare images of turn-of-the-century goddesses, 1950s sex symbols and today’s highly trained product specialists.  The exhibit showcases posters and photographs of human hood ornaments, fast cars and vintage auto show fashions.

“The talent at auto shows throughout the past century have actually gone though as much of an evolution as the cars themselves,” said Margery Krevsky, founder and owner of Productions Plus–The Talent Shop, a nationwide go-to company that recruits, outfits and trains talent for auto shows, and author ofthe award-winning book, Sirens of Chrome: The Enduring Allure of Auto Show Models, which served as the muse for the exhibition.  “Auto show models truly morphed from ‘plaster to poster to person’ and now serve as ambassadors of their brand who entice customers with facts and vehicle comparison information.”

Following the format of the book, the Sirens of Chrome exhibit includes many historical photos that have been carefully culled from private collections, auto enthusiast portfolios and the National Automotive Historical Collection of the Detroit Public Library that tell the larger story of auto show models and the timeless allure of automobiles.

Attendees of the Sirens of Chrome exhibit will discover whose “body” inspired the Rolls-Royce hood ornament, the Spirit of Ecstasy, and who sat in a “rumble seat” with 1930s silver-screen goddess Joan Blondell.  They will see the depth of information included from the Dagmar Bumpers, gawk at the over-the-top opulence of the Somali leopard pelt-upholstered 1950 Cadillac Debutante and view in wonder at the fur-clad model atop a Soviet-built Lada. 

In total, the exhibit features nearly 75 pieces, some of which are photographs, posters, auto show programs and automobile magazine covers.  Also on display will be auto show apparel courtesy of Production Plus–The Talent Shop, which has its own wardrobe department with an in-house fashion design team that creates original fashions for its clients and often tours a collection of vintage auto show fashions.

Sirens of Chrome has been on display at the Detroit Public Library, Sloan Museum, Edsel & Eleanor Ford House, and following its West Coast premier it will travel to the Studebaker Museum in Indiana. The community is invited to attend the grand opening of this exhibit on Saturday, July 23. This event is free for Gearhead Museum Members and included with admission for nonmembers. For more information the public can call 916-442-6802 or visit www.CalAutoMuseum.org.

The California Automobile Museum is located at 2200 Front Street, Sacramento, CA 95818. The museum is open 7 days a week from 10 a.m. - 6 p.m. and until 9 p.m. on the third Thursday of every month.


About Productions Plus – The Talent Shop

Margery Krevsky co-founded Productions Plus, and the agency rapidly became one of the major players in selecting, outfitting and training talent for auto shows across America. In November 2009, the company acquired another firm, making Productions Plus – The Talent Shop, becoming the largest, premier full-service talent management agency in Michigan and one of the largest in the nation. The company identifies highly trained actors, product specialists, narrators, models, costume characters, hostesses, crowd gatherers, greeters, celebrity impersonators for auditions, casting calls and assignments.  It boasts 41 full-time employees and more than 20,000 men and women in its database, including exclusive talent. Its primary clients are automotive manufacturers, marketing firms, movie and casting companies and Fortune 100 companies.  For more information, visit www.productions-plus.com, www.sirensofchrome.com or call 248-644-5566. 

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