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FARMINGTON HILLS, Mich.— April 20, 2010— The first chapter of the recently-published “PR News’ Guide to Best Practices in Nonprofit Communications Volume I” was written by Robyn Gorell, APR, a vice president with Marx Layne & Company—a full-service marketing and public relations agency based in Farmington Hills. The chapter is titled “Nonprofits Align Communications With Economic Reality, But Positive Approach Is Timeless.”

“The economy has impacted all areas of business, including nonprofits,” said Michael Layne of Marx Layne & Company.  “Robyn Gorell has significant public relations and marketing experience in the nonprofit sector and has observed the external forces affecting it. She recognized that, to stay relevant, nonprofits must redefine their messaging, leverage social media and be creative in ways of reaching new donors and supporters. This information will be useful to public relations practitioners working in the nonprofit industry.”

Gorell has been with Marx Layne & Company since 1998. As vice president, she oversees and manages several clients in nonprofit and for-profit sectors, including education, retail, professional services and death care. Prior to that, she worked in community relations for the City of Southfield and also was a freelance reporter for several area newspapers.  Earlier, she was an elementary schoolteacher in Sydney, Australia.

She earned her teaching certification in Australia, her bachelor of arts degree in communications from Oakland University and is accredited in public relations (APR) by the Public Relations Society of America (PRSA).

Gorell serves on the board of directors of the Michigan Parkinson Foundation and is a member of PRSA Detroit and Inforum.
 
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