At a time when retailers are closing their brick-and-mortar storefronts and moving their businesses online, Marty Babayov is bucking the trend. The 24-year-old entrepreneur is taking his successful online business, The Suit Depot, to a storefront.
Babayov is opening an 11,000-square-foot retail store stocked with thousands of men’s designer suits, blazers and sport coats, as well as tuxedos, accessories, casual wear, shirts, socks and more at 40 to 80 percent off retail pricing. Sizes range from 34 short to 72 long, as well as portly.
Babayov is hosting a grand opening for the public, 11 a.m.-5 p.m. March 13 at the store at 26158 Greenfield Road, Oak Park. The event features demonstrations by The Suit Depot’s trained sales staff and image consultants on how to tie a tie, match ensembles and dress for success. In addition, individuals who register in-store for The Suit Depot’s VIP Club on the day of the event will receive their choice of a free tie or button-up shirt, while supplies and sizes last.
The Suit Depot is staffed with 11 full-time employees. Nearly half of the staff also serves as image consultants, offering professional, free of charge service. When a shopper enters the store, they are greeted by a member of the sales staff and offered a cup of coffee and snack. Customers can learn about the latest fashion trends in menswear and receive a one-on-one consultation with the goal of building a complete wardrobe. Because the sales staff is not commission-based, there is no pressure on the customer to make a purchase.
“When a man feels confident in what he is wearing, it helps him be successful in every part of his life. That is our mission at The Suit Depot, to ensure that each one of our customers leaves looking and feeling their best, without breaking their budget,” said Babayov, a Southfield resident. “From our e-commerce site to our new retail store, our team is looking forward to dressing men from metro Detroit and beyond for every occasion for years to come.”
Babayov’s entrepreneurial spirit emerged long before opening The Suit Depot. While still in high school, the New York-native obtained designer clothing from relatives, bought off the clearance rack of local discount stores and listed the apparel on eBay. He soon invested the small profit he made into his first wholesale merchandise purchase, which he sold within a month. Because of the demands of a quickly growing business, Babayov moved the company out of his bedroom and into his parent’s basement and then, eventually, to his first warehouse.
The Suit Depot has since become a $2-million-a-year enterprise with a strong e-commerce presence that offers designer name fashions by top designers including Calvin Klein, Hugo Boss, Alfani RED, Giorgio Armani, Elie Tahari and Ralph Lauren. The Suit Depot’s in-house design team also manufactures and sells its own private label suits for those looking for a youthful and affordable style. The team currently is designing The Suit Depot’s own line of ties, pocket squares, dress shirts and coats in designer inspired styles that are hard to find elsewhere at an affordable price.
The Suit Depot is open 11 a.m. to 7 p.m. Monday through Wednesday, 11 a.m. to 9 p.m. Thursday and 11 a.m. to 5 p.m. Friday and Sunday. It is closed Saturday.
For more information, call 248-200-7484 or visit www.thesuitdepot.com.
This story originally appeared here in The Oakland Press.