Our Blog 2017-09-19T12:18:56+00:00

Our Blog

AS “NATIVE” ADVERTISING INCREASES, SO DOES THE ROLE OF CREATIVE PR AGENCIES

As a creative public relations and marketing agency, one of our fundamental roles is to responsibly develop and disseminate content over multiple media outlets in various formats to convey a message that resonates; to “speak [...]

October 17th, 2016|Blog|0 Comments

WHY YOUR SEO STRATEGY SHOULD START WITH MEDIA RELATIONS

For as long as search engine optimization (SEO) professionals have been working on getting their clients to outrank competitors in Google search, there have always been major and minor concerns in the SEO community every [...]

October 17th, 2016|Blog, Public Relations|0 Comments

What Came First: The Chicken, The Egg Or The Revitalization Of Our Urban Cores?

  Michael Layne, President of Marx Layne & Company enjoying ramen in Japan. In the 70’s, 80’s and well into the 1990s, urban planners in Detroit and statewide felt that in order to [...]

October 5th, 2016|Blog|0 Comments

Core Values Must Guide Corporate Public Relations Strategies

In recent months, we have witnessed disappointing, even fraudulent, actions by major entities in several core American industries. At issue were transgressions that included misrepresentation of product performance to consumers and deception in product testing [...]

Are you ready when the media comes knocking?

By Alan Upchurch, Marx Layne Senior Vice President Today everyone is carrying a smartphone with a sophisticated camera.  Each one of us is a potential “citizen” journalist.  We are connected 24/7 and that means a [...]

September 21st, 2016|Blog, Key Message Development, Marx Layne|0 Comments

New Federal Guidelines: Government Is Encouraging Development of Autonomous Vehicles

As reported last night by Automotive News new policy guidelines set to be released today by the feds will require automakers to assess vehicle system design, development, testing and deployment work behind an autonomous vehicle [...]

September 20th, 2016|Automotive, Blog, Government Affairs, Public Relations|0 Comments