Our Blog 2017-09-19T12:18:56+00:00

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WHY YOUR SEO STRATEGY SHOULD START WITH MEDIA RELATIONS

For as long as search engine optimization (SEO) professionals have been working on getting their clients to outrank competitors in Google search, there have always been major and minor concerns in the SEO community every [...]

October 17th, 2016|Blog, Public Relations|0 Comments

What Came First: The Chicken, The Egg Or The Revitalization Of Our Urban Cores?

  Michael Layne, President of Marx Layne & Company enjoying ramen in Japan. In the 70’s, 80’s and well into the 1990s, urban planners in Detroit and statewide felt that in order to [...]

October 5th, 2016|Blog|0 Comments

Core Values Must Guide Corporate Public Relations Strategies

In recent months, we have witnessed disappointing, even fraudulent, actions by major entities in several core American industries. At issue were transgressions that included misrepresentation of product performance to consumers and deception in product testing [...]

Are you ready when the media comes knocking?

By Alan Upchurch, Marx Layne Senior Vice President Today everyone is carrying a smartphone with a sophisticated camera.  Each one of us is a potential “citizen” journalist.  We are connected 24/7 and that means a [...]

September 21st, 2016|Blog, Key Message Development, Marx Layne|0 Comments

New Federal Guidelines: Government Is Encouraging Development of Autonomous Vehicles

As reported last night by Automotive News new policy guidelines set to be released today by the feds will require automakers to assess vehicle system design, development, testing and deployment work behind an autonomous vehicle [...]

September 20th, 2016|Automotive, Blog, Government Affairs, Public Relations|0 Comments

Auto Industry Observations with Peter De Lorenzo

Marx Layne & Company continues its conversation with Peter De Lorenzo of Autoextremist.com discussing autonomous vehicles and what role they will play in the auto industry's future. Part One   Part Two   Part Three   Part Four

September 16th, 2016|Blog, Public Relations|0 Comments

Today’s Connected Car: Behind The Screen

By: Mike Szudarek Regardless of which global OEM or supplier is on top, Detroit will always remain the automotive capital of the world. With the second highest concentration of tech workers outside of Silicon Valley, [...]

June 10th, 2016|Automotive, Blog, Marx Layne, Public Relations|0 Comments

Challenges of Consumer Acceptance for Autonomous Vehicles

By: Mike Szudarek Since the turn of the century, technological advancements have increased exponentially at a rate that you can measure by the minute. With these advancements, the entire world has enjoyed the luxury of [...]

May 26th, 2016|Automotive, Blog, Public Relations|0 Comments