Ford Arts, Beats & Eats
Dangerous Weather Threatens Festival, Patrons Turned to Social for Answers
For more than 15 years, Ford Arts, Beats & Eats has been one of the state’s largest end-of-summer festivals.
One summer, severe storms quickly descended upon the festival. As quickly as the thunderclouds and high winds rolled in, they departed. Event attendees instinctively turned to social channels to learn where they should take cover during the storm and then once the storm passed, to find out if the festival was going to re-open. As event staff was securing the festival and moving people to safety, media members also turned to social media in hopes of securing updates on the festival and the safety of its patrons.
Posts were quickly created telling festival-goers where to seek shelter. Individuals who reached out to Arts, Beats & Eats about shelter were also responded to as quickly as possible on both channels. Media queries were then address.
Once the storm cleared, our team began sharing re-opening announcements through the festival’s social channels and spent the evening responding to direct queries about the status of the festival.