Special Events Need Special Attention

The Marx Layne team is regularly retained to handle all aspects of numerous, high-profile special events conducted from Port Huron to downtown Detroit.

With decades of experience, we find there are several components necessary for a public relations agency to skillfully manage special events, including:

  • Enough in-house professionals to staff an event, some special events we’ve worked have required more than 15 people
  • The capability to handle media credentialing
  • Coordinating on-site/in-station interviews
  • Multiple-location presentations within a single event
  • Skillful print, broadcast and online media relations
  • The expertise to coordinate contractual arrangements with caterers, tenting providers, audio/visual companies, photographers and security services
  • Firm grasp of both web/print design
  • The ability to design and procure advertising
  • A track record of recognizing and securing sponsorship opportunities

We are looking forward to our 15th year of working with Arts, Beats and Eats, which has grown into one of the premier events in America.  We also are proud to have handled public relations for The Blue Water Fest, Motown Winter Blast and Mayor Dave Bing’s 2010 Inauguration Ceremony.

In January, Marx Layne opened 2011 in spectacular fashion, helping celebrate the national launch of Fruit & Maple Oatmeal at McDonald’s.  This new menu addition is made with maple brown sugar oatmeal and topped with fresh apples, plumb raisins, tangy cranberries and blended with a touch of cream.

We kicked off our local event on Jan. 12 at Campus Martius Park.  In just two hours, we served 300 commuters with a free breakfast—a full-size serving of Fruit & Maple Oatmeal and a small cup of Premium Roast Coffee, compliments of McDonald’s.  Playing off McDonald’s “Sweet Harmony” marketing theme, the Detroit School of Arts Jazz Ensemble and the Team du Coeur synchronized skating team were on hand to entertain the crowds.   Additionally, Marx Layne coordinated the logistics of preparing the venue from the ground up, including bringing in tents, all food and paper supplies, working with City of Detroit Health Department.  Marx Layne also provided promotion via traditional and social media outreach.

In January, Marx Layne also took part in the promotion of the first internationally televised HBO Boxing match hosted in the city in nearly a decade when undefeated junior welterweights Devon Alexander and Timothy Bradley put their titles on the line in a match billed as “The Super Fight” at the Silverdome.  Assigned to work with the local media, we generated significant coverage in the weeks leading up to the event in the Detroit Free Press and The Oakland Press, which also published weekly diaries from both fighters.  The fight was also a big hit in the broadcast media with interviews that included renowned promoter Don King airing on WDFN-AM, WKQI-FM, WOMC-FM, WRIF-FM, WXYT-FM, FOX 2, WDIV-TV, and WXYZ-TV. Multiple interviews also aired on The HUGE Show, which is syndicated on 10 stations in west Michigan.

A team recently returned from the Chicago Auto Show, where we were representing Panasonic Automotive Systems of America and are proud of their launch of the new Fender Premium Audio System in the new line of Volkswagen vehicles.

Our team worked the early morning hours last week with Verizon to successfully launch the new version of Apple’s iPhone 4.  Gathering photographs, video and interviews, Marx Layne associates were able to deliver results for Verizon Wireless.

In Metro Detroit, the Marx Layne team successfully completed the seventh annual Motown Winter Blast.  Held in and around Campus Martius Park in Downtown Detroit, the event features value-conscious, winter-themed activities for children of all ages, including marshmallow roasting, a snow slide, ice-skating and more.

The Marx Layne team also put on the first annual “Touching Communities, Touching Lives” collegiate ice sculpture competition hosted by the MGM Grand Detroit at the Grand Garden.

2017-09-19T12:19:20+00:00

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