Sportsmanlike Conduct with the Media

For all the incredible things Panther’s quarterback Cam Newton did this season, many will simply be overshadowed by his post game demeanor and the fact he walked out of the press conference at the end of the game. 

At any job, especially when you’re representing the image of an organization, a person must control their feelings and always be mindful of the lasting perception one single interaction with news media can have on themselves. For business executives, this same rule applies. Whether it’s angry shareholders, a hostile reporter, or you’re simply having a bad day, there are a handful of basic fundamentals that anyone dealing with the media should master.  

Senior Vice President Al Upchurch can share the value of media training for interviews with your organization. Upchurch has 20 years of experience as a television news producer and manager, and 12 years of experience working on media relations and crisis communication initiatives for a variety of organizations. Learn more at:


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