When I think of living in the clouds, several different movies come to mind. Of course, there’s the skyway in Back to the Future Part II, then there’s the Cloud City in Star Wars, and the freaky planet in Avatar.
Of course, you could also say that everyone is living in their personal cloud right now. That was part of David Leider’s message about The Evolution of Digital Media. Leider is the CEO of Gas Station TV. Everybody is using digital devices and each of them have a different cache of inputs.
“We are wired to be wired,” Leider said. Think about all of the different ways that we gather information. Leider listed several of things for himself, but his inputs are different than mine and ours are different from yours. If you’re in the content industry though, you have to compete with a growing field of competitors for a shrinking audience of viewers. Leider cited statistics that in the distant past you could run one ad on one of the TV networks and reach 80 percent of the population. To achieve that same feat now, you’d have to advertise on 100 channels.
Because everyone has so many options at their disposal it’s important to reach people where they’re at. You have to seek out and find an audience and make them love you. That’s a very important distinction too, because people will find a reason to be offended. Leider said, “you have to be bold and you have to push and really focus to get people to love you.”
We don’t need a time machine to live in the clouds, people already are. We need to focus on avoiding the traps, and being bold and aggressive to reach our targeted audience.
This is the fifth of a seven-part series taking a look at how we can be a force of change for those around us.