23 08, 2019

Make media relations the centerpiece of your 2020 marketing plan

2019-09-10T19:40:02+00:00

Good marketing should be designed to raise a company’s brand, sales and bottom-line results.  Whether it’s launching new products or developing and executing creative plans, don’t overlook one of the most important marketing disciplines: media relations. Effective media relations does more than just get a name out there. It boosts awareness of your brand and [...]

Make media relations the centerpiece of your 2020 marketing plan2019-09-10T19:40:02+00:00
23 08, 2019

Need better news coverage? Get to know reporters

2019-09-10T19:40:55+00:00

The news media has come under relentless attack lately, particularly by President Trump. Veteran reporters are accustomed to antagonistic relationships with government leaders and other high profile, influential people. Good reporters dig beneath the surface of a story. They sometimes discover things powerful people don’t want the public to know. Whether the public sees it [...]

Need better news coverage? Get to know reporters2019-09-10T19:40:55+00:00
12 06, 2017

Employees Are Your Front-Line Brand Ambassadors

2017-09-19T12:19:00+00:00

Things go can viral at warp speed in today’s connected world. Mix high-maintenance customers or a frustrated solo parent with children with an employee who has an attitude problem in a confined space, and the result unfortunately, can be distressing for everyone involved. Recent, highly publicized episodes in American Airlines and United Airlines passenger cabins [...]

Employees Are Your Front-Line Brand Ambassadors2017-09-19T12:19:00+00:00
25 10, 2016

Senior Living Facilities And The Media

2017-10-12T21:15:09+00:00

Without question, the senior care industry in America remains under intense scrutiny from government agencies, residents, families of residents, the general public and the media. And, no matter how well a facility is operated, unfortunate situations such as theft, elopements, facility issues (heat, water, a fire, evacuation, etc.), injuries or even death can still occur [...]

Senior Living Facilities And The Media2017-10-12T21:15:09+00:00
28 09, 2016

Core Values Must Guide Corporate Public Relations Strategies

2017-10-12T21:16:10+00:00

In recent months, we have witnessed disappointing, even fraudulent, actions by major entities in several core American industries. At issue were transgressions that included misrepresentation of product performance to consumers and deception in product testing with regulators. Serious stuff. In each case, there seemed to be a painful disconnect between what these companies stood for—as [...]

Core Values Must Guide Corporate Public Relations Strategies2017-10-12T21:16:10+00:00
21 09, 2016

Are you ready when the media comes knocking?

2017-09-19T12:19:06+00:00

By Alan Upchurch, Marx Layne Senior Vice President Today everyone is carrying a smartphone with a sophisticated camera.  Each one of us is a potential “citizen” journalist.  We are connected 24/7 and that means a reporter’s next great news tip could come from his neighbor’s teenage daughter rather than his best news source. The question [...]

Are you ready when the media comes knocking?2017-09-19T12:19:06+00:00
5 05, 2015

Managing Marketing Content For Your Organization

2017-09-19T12:19:14+00:00

We are inspired and educated by cultural exhibits such as an art gallery because a curator has critically edited and arranged the works for meaningful impact. Without the efforts of a curator, we’d simply be overwhelmed by a chaotic overload of information. This is the same when it comes to online content and the scores [...]

Managing Marketing Content For Your Organization2017-09-19T12:19:14+00:00
30 10, 2014

“Mums” the word? Key Messages and Your Audience

2017-09-19T12:19:18+00:00

by Jennifer Cherry I like politicians. From a communications perspective, they are inherently interesting. Their speeches are generally carefully crafted and each message they deliver has been thought out at length and vetted by official and unofficial advisors. But listening to a particular politician running for office over the course of the past few months, [...]

“Mums” the word? Key Messages and Your Audience2017-09-19T12:19:18+00:00