3 09, 2019

How your business should harness Instagram

2019-09-13T14:29:58+00:00

Instagram launched to the public in October of 2010. After nearly a decade, the application has gone through vast evolutions while attaining far-reaching popularity. Today, Instagram has over 600 million users that access the application daily and more than 95 million posts shared each day, making it the most powerful social platform for [...]

How your business should harness Instagram2019-09-13T14:29:58+00:00
3 09, 2019

Marx Layne Is Top Agency for Special Events Marketing and Communications

2019-09-12T12:52:06+00:00

Beginning this past May, through September 8, Marx Layne was retained by eight major special events to manage all aspects of communications from media relations to social media and web management. Why are so many events choosing us to manage their communications? Because of our years of experience, our ability to fully staff events [...]

Marx Layne Is Top Agency for Special Events Marketing and Communications2019-09-12T12:52:06+00:00
23 08, 2019

Make media relations the centerpiece of your 2020 marketing plan

2019-09-10T19:40:02+00:00

Good marketing should be designed to raise a company’s brand, sales and bottom-line results.  Whether it’s launching new products or developing and executing creative plans, don’t overlook one of the most important marketing disciplines: media relations. Effective media relations does more than just get a name out there. It boosts awareness of your brand and [...]

Make media relations the centerpiece of your 2020 marketing plan2019-09-10T19:40:02+00:00
23 08, 2019

Marx Layne again partners with Financial Times to promote Future of the Car Summit USA 2019

2019-08-23T12:49:36+00:00

After a successful debut event in 2018, Marx Layne & Company has returned as a supporting partner for the this year’s Financial Times’ Future of the Car Summit USA 2019. On October 29, more than 150 of the top automotive industry influencers from across the industry will gather in Detroit for a spirited discussion on [...]

Marx Layne again partners with Financial Times to promote Future of the Car Summit USA 20192019-08-23T12:49:36+00:00
23 08, 2019

Gannett-Gatehouse merger will mean fewer options for media consumers

2019-09-11T20:19:39+00:00

The consolidation of the media shows no sign of slowing down, and the latest piece of the puzzle involves the two biggest players in the newspaper industry: Gannett and Gatehouse Media. The deal, funded by private equity, in the long run will likely be good news for the bankers and shareholders involved, but bad news [...]

Gannett-Gatehouse merger will mean fewer options for media consumers2019-09-11T20:19:39+00:00
23 08, 2019

Need better news coverage? Get to know reporters

2019-09-10T19:40:55+00:00

The news media has come under relentless attack lately, particularly by President Trump. Veteran reporters are accustomed to antagonistic relationships with government leaders and other high profile, influential people. Good reporters dig beneath the surface of a story. They sometimes discover things powerful people don’t want the public to know. Whether the public sees it [...]

Need better news coverage? Get to know reporters2019-09-10T19:40:55+00:00
8 08, 2019

Autonomous vehicles arriving more quickly than expected

2019-08-08T14:23:34+00:00

Of all the buzzwords and trends associated with the automotive world today, No. 1 has to be “autonomous”. Once the pipe dream of science-fiction writers, today’s automakers are moving that fiction closer to reality every year — leading us toward a world where people can simply get into our cars, and let them do the work [...]

Autonomous vehicles arriving more quickly than expected2019-08-08T14:23:34+00:00
27 06, 2019

Don’t be shy. Use TV interviews to your advantage. 

2019-06-28T15:24:32+00:00

A television interview can be intimidating but it doesn’t need to be. Television provides a great opportunity to support your brand and present a story or message to an audience that your organization needs to reach. It won’t transform your business but it can be important to your overall PR and marketing strategy. Marx Layne [...]

Don’t be shy. Use TV interviews to your advantage. 2019-06-28T15:24:32+00:00
27 06, 2019

Municipalities Need Good Crisis Communication Tools When Extreme Weather Hits

2019-06-27T17:06:57+00:00

Municipalities have numerous communications challenges in terms of reaching their constituents, especially in times of crisis. An added dynamic today is climate change, as municipalities experience extreme flooding. Both urban and rural communities are experiencing not just property damage from flooding, but other consequences including sewer back-ups and contamination of the municipal water supply. The [...]

Municipalities Need Good Crisis Communication Tools When Extreme Weather Hits2019-06-27T17:06:57+00:00
29 04, 2019

Marx Layne will again partner with Financial Times to promote Future of the Car Summit USA 2019

2019-04-29T15:50:41+00:00

After an extremely successful debut event in 2018 for the Financial Times’ Future of the Car Summit USA, Marx Layne & Company is excited to announce it will be returning as a promotional partner for the Financial Times’ Future of the Car Summit USA 2019. More than 150 of the top automotive industry influencers from [...]

Marx Layne will again partner with Financial Times to promote Future of the Car Summit USA 20192019-04-29T15:50:41+00:00