23 02, 2023

How to Leverage Data to Make Your Social Media More Effective

2023-03-03T10:03:45-05:00

By Mike Szudarek, Marx Layne & Company Social media platforms generate enormous amounts of data every day, and leveraging this data can help you make your social media more effective. Mike Szudarek, from Marx Layne & Company’s digital marketing and engagement team, offers 10 ways ways to utilize data to improve your social media presence: [...]

How to Leverage Data to Make Your Social Media More Effective2023-03-03T10:03:45-05:00
28 06, 2022

EV Landscape – Hydrogen vs. Sodium and Lithium

2022-06-29T12:37:07-04:00

More than ever, sodium and lithium batteries are becoming a part of the renewable-energy transportation lexicon. Hydrogen fuel cells are becoming an increasing part of the electric vehicle landscape. And proponents are touting hydrogen as superior to its lead-acid battery counterparts. However, hydrogen fuel cells have a way to go to catch up to [...]

EV Landscape – Hydrogen vs. Sodium and Lithium2022-06-29T12:37:07-04:00
28 06, 2022

Nonprofit Storytelling — Tips to Help Your Organization Emotionally Connect with Key Stakeholders

2022-06-29T09:18:57-04:00

Michael Odom, Vice President who leads the nonprofit division at Marx Layne Nonprofits are about and for people. And many of those people make great stories. It could be the homebound senior who benefits nutritionally from a meal delivery system. It could be an addict who finds life and success in recovery [...]

Nonprofit Storytelling — Tips to Help Your Organization Emotionally Connect with Key Stakeholders2022-06-29T09:18:57-04:00
16 06, 2022

U.S. Readies to get Wired for the EV World

2022-06-16T20:55:33-04:00

Now that the ink is drying on the infrastructure law, Washington is getting ready to roll out charging stations for electric vehicles, says Mike Szudarek, automotive practice lead at Detroit Public Relations firm Marx Layne & Company. The project will cost $5 billion and be rolled out over five years. States looking to access [...]

U.S. Readies to get Wired for the EV World2022-06-16T20:55:33-04:00
7 06, 2022

Top Ten Questions to Ask a Public Relations Agency Before Signing

2022-06-07T13:44:46-04:00

by Michael Layne, President, Marx Layne & Company Your organization has decided that public relations must be an important part of your marketing mix. As such, you’ve made the decision to retain the services of a public relations agency due to the cost efficiencies and expertise that comes with outsourcing the full range of [...]

Top Ten Questions to Ask a Public Relations Agency Before Signing2022-06-07T13:44:46-04:00
3 05, 2022

Buying Wheels Online

2022-06-15T09:42:52-04:00

Trends in consumer car purchases shift to online — partly Car consumers aren’t all the way there when it comes to doing 100% purchasing online. Yet, industry waters are saying the trend is slowly shifting. The clear-cut definition of online car-buying is blurring. Most consumers begin the purchasing process by researching and comparing different [...]

Buying Wheels Online2022-06-15T09:42:52-04:00
8 02, 2022

Law firm marketing: Firms pivot to online conferencing

2023-03-15T15:32:43-04:00

Law firms across the country — like everybody else in this pandemic world — have had to make the shift from hosting high-powered meetings in the office conference room to punching in the meeting ID for online conferencing calls. Make no mistake, Zoom, Microsoft Teams, and Google Hangouts have connected the country while we [...]

Law firm marketing: Firms pivot to online conferencing2023-03-15T15:32:43-04:00
2 02, 2022

5 Facebook Strategies That Actually Convert In 2022

2022-02-02T11:40:37-05:00

Want to harness your company’s Facebook page for more than just sharing company news? Do you know how to turn your followers into actual customers? In this article, you’ll learn five tips to optimize your Facebook strategy to drive revenue across both organic and paid campaigns.  Ensure Each and Every Post (Organic OR Paid) [...]

5 Facebook Strategies That Actually Convert In 20222022-02-02T11:40:37-05:00
12 01, 2022

Marx Layne PR & Digital Media Promotes Two & Hires Two

2022-01-25T08:42:51-05:00

FARMINGTON HILLS, MICH. – January 11, 2022 – Marx Layne & Company, a metro-Detroit public relations and digital media agency, announced the promotion of Lana Mini to vice president and Michele Mouyianis to senior account executive. Additionally, Adam O’Connor joins the team as an account executive and Jacob Jefferson joins as an account assistant. [...]

Marx Layne PR & Digital Media Promotes Two & Hires Two2022-01-25T08:42:51-05:00
6 05, 2021

Are Electric Vehicles the Path to a Greener Planet?

2021-05-06T20:29:10-04:00

By Marx Layne A Detroit-based automotive public relations and digital media agency A hot topic that continues to permeate headlines worldwide is the future of electric vehicles or EVs, for short. Every year more EVs are rolling off the assembly line as automakers and governments respond to the increasing demand for greener and cleaner [...]

Are Electric Vehicles the Path to a Greener Planet?2021-05-06T20:29:10-04:00
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