20 11, 2014

BuzzFeed CEO offers lessons on how social media has changed the way we communicate

2017-09-19T12:19:18-04:00

by Carol Lundberg If there’s anything that BuzzFeed founder and CEO Jonah Peretti wants media professionals to understand about social media, it’s that they should never underestimate the importance of cute animals. Never underestimate the importance of cute animals on the Internet. He would know, probably more than almost anyone. He founded the [...]

BuzzFeed CEO offers lessons on how social media has changed the way we communicate2017-09-19T12:19:18-04:00
14 10, 2014

Facebook Eliminates “Like” Gate and Fan Gates, Limits Promoter Options

2017-09-19T12:19:18-04:00

Facebook is no fan of fan gates. During the past several years an ingenious (well, maybe just very helpful) digital advertising tool popped up on Facebook: the fan gate. Fan gates enabled marketers to require Facebook users to become fans of a business page before getting access to its content. This specific type of gate [...]

Facebook Eliminates “Like” Gate and Fan Gates, Limits Promoter Options2017-09-19T12:19:18-04:00
7 10, 2014

STILL THINKING ABOUT TED, TEDx DETROIT THAT IS

2017-09-19T12:19:19-04:00

I’m not wrong very often. And when I am, I admit it. After years of shunning TEDx conferences, I finally attended my first. Sure, I’d seen my fair share of TED Talks via Podcast and on “the YouTube,” but, frankly, many of them seemed like esoteric, idealistic crap. Held at the Detroit Opera House downtown [...]

STILL THINKING ABOUT TED, TEDx DETROIT THAT IS2017-09-19T12:19:19-04:00
16 09, 2014

Social media in a disaster

2017-09-19T12:19:19-04:00

by Carol Lundberg In the aftermath of recent severe storms, the two most popular questions in the Detroit area were: is your power back on? And what’s open? It’s a common occurrence in Michigan. Whether it’s “Snowmageddon,” a massive ice storm that makes commuting treacherous, or a summer heat wave that wipes out electrical service, [...]

Social media in a disaster2017-09-19T12:19:19-04:00
3 09, 2014

Social media – for good or evil

2017-09-19T12:19:19-04:00

by Michael Layne These are exceptional and, often, bewildering times, as social media encircle our virtual globe. We have the leaders of ISIS, whose thievery and butchery masquerade as political causes, exploiting social media and video to shock and taunt the world, while recruiting followers among the world’s disenfranchised. ISIS is pursuing a  cruel agenda [...]

Social media – for good or evil2017-09-19T12:19:19-04:00
9 04, 2014

Eight Tips for Using Social Media for Business

2017-09-19T12:19:19-04:00

By Bree Glenn Social media is an important part of every business’s marketing strategy. For business owners who have yet to jump into the ever-growing, ever-changing sea of social media, it can seem a bit daunting at times. Eight key tips for using social media for business are… Planning is key. Benjamin Franklin once said, [...]

Eight Tips for Using Social Media for Business2017-09-19T12:19:19-04:00
16 05, 2012

In Defense of Facebook Advertising

2017-09-19T12:19:19-04:00

Jennifer L. Cherry Patrick Sullivan From the Wall Street Journal to WWJ-AM in Detroit, the entire world knows that GM doesn’t think Facebook advertising is worthwhile. And, for GM’s needs, the company’s strategy is correct. However, it’s important to note that for millions of other small-to mid-sized companies Facebook advertising is a tool that can [...]

In Defense of Facebook Advertising2017-09-19T12:19:19-04:00