For more than 25 years, storytelling has been at the core of our business. As the distribution channels have expanded and evolved over the last two decades, Detroit-based public relations and digital marketing agency Marx Layne & Company’s team has risen to the challenge.
Placement vehicles have increased. We’ve expanded from an earned-media focus to one that combines print, radio and television media outreach with social media and owned media on websites, blogs and online distribution channels.
To integrate client messaging at this level, Marx Layne & Company has evolved. One could say we were the earliest adopters of “content marketing,” which is considered by digital marketers to be a new discipline. The agency has been perfecting that discipline for decades, producing compelling content designed to attract the right audiences through the right channels. We have always had outstanding writers and editors on our team, but we have added videographers, digital media designers, and professionals with social media, search engine optimization and content marketing expertise.
As a result, Marx Layne & Company continues to set the standard for tactical creation and distribution of owned media to complement earned media strategy.