Social Media Content Development
Digital trends and tools emerge and evolve rapidly. However, the underlying behavior that technology facilitates is not all that different from the behaviors that preceded it. At Marx Layne, we have a foundational understanding of people: their networks, their behaviors, their social norms and the environments in which they operate. Social media and digital platforms rely entirely on the people that harness them. Our social media strategy begins with our genuine understanding of your target audience and ends with aligning key messages with your goals. Once your desired positioning and priorities are identified, we will align your brand with your target audience through content, establishing authentic connections and ultimately shifting behavior to allow your company to become a brand hero.
Businesses must proactively position themselves in today’s increasingly digital world, in which stakeholders demand direct engagement, reciprocation and two-way dialogue. As businesses seek to capitalize on the opportunities that social media present, they are reaching out to Detroit-based public relations and digital marketing agency Marx Layne & Company to help design and launch communications campaigns that reach their key constituents through digital media.
Our value proposition
Public relations professionals have long been responsible for managing the dialogue between organizations and the public. When we added digital media to our tool belt, the result was powerful and seamless integration of client campaigns with media strategy.
Communication trends are constantly developing, and public relations firms have emerged as the trendsetters and experts. We counsel our clients allowing them to prepare for and embrace changes while comprehending the underlying behavior that propels new trends.
Since 1987, public relations and digital marketing firm Marx Layne & Company has served publicly and privately held companies and non-profit agencies, developing and defining their messaging and message delivery. All the while, the firm has continued to offer a consistent value proposition: results-driven creative communication that works in harmony across channels, no matter which platforms are available and emerging.
Speaking in one voice: Yours
Because we grasp the very DNA of their businesses and industries, our clients trust us to integrate social media into all channels in a unified voice, speaking the language specific to their industries while fitting the context of the respective social platform.
Our areas of digital and social media expertise include:
Social media strategy development
Our approach is specifically tailored to meet the needs of our clients’ brands, in order to manage, guide, lead and educate them on integrating their messaging, including social media and the two-way dialogue it demands. We counsel clients on platform selection based on their goals, markets and available tools.
We help our clients design and create visually appealing, content-rich social media profiles and pages.
We develop content, messaging and dialogue that positively positions our clients in digital space.
We manage or help co-manage our clients’ social media channels, events, community engagement, contests and promotions.
Social conversation monitoring
We can create and monitor online conversations, sentiment and potential messaging opportunities while assessing business reputation with advanced analytics software and know-how.
Social media marketing
We take an integrated approach to social media campaigns. We can help identify target audiences and establish a presence on the social media networks best suited to reach them.
Social media content development and marketing
We produce and co-produce quality content and relevant, sharable social messaging, for the purpose of engaging and persuading current and potential consumer audiences and key stakeholders.
Email marketing campaigns
We assist and counsel on integrating email marketing, design and copy in an overall communications strategy.
We have invested in in-house video production to help clients make the most of visual tools in digital media.
We dig deep into data to help our clients gain a better understanding of the behavior of their constituents.
AdWords and pay-per-click campaigns
We strategize based on our clients’ goals to help them reach the largest possible audience.
Search engine optimization
We understand the ranking factors that increase website performance in organic search, to counsel clients on how keywords and content work together to gain maximum visibility.