Are you making your mentions count when you post on Twitter? I’ve seen a small, simple mistake that could prevent your message from reaching a wide audience.
On Twitter “mentions” are defined by using the “@” symbol. If I want to mention someone, I’ll type: “@TwitterUserName It was great to see you last night. I had a blast.” Because of the way Twitter currently separates messages, only people who follow both of us will see that message. If I wanted my comment to reach all of my followers I’d have to change it slightly. I could write: “.@TwitterUserName It was great to see you last night. I had a blast.” Simply adding the period in front of the mentioned username will allow it to reach all of my followers. I could also move the mention to the middle of the sentence for the same effect, “It was great to see @TwitterUserName last night. I had a blast.”
You may not want every mention you write to go to every follower you have, but there are some instances where you’re limiting what could otherwise be a captive audience.
For example, if you have a satisfied follower who gave you a mention like “SatisfiedTweep: I read @mattschuler’s blog on Twitter mentions and it made me smarter.” I could respond personally to @SatisfiedTweep or I could format it for my entire audience to see like this: “Thanks for reading, happy it helped. RT @SatisfiedTweep: I read @mattschuler’s blog on Twitter mentions and it made me smarter.”
If people are following you, they want to know that it has value and one way to provide that is to reinforce when you’ve done something right. It’s a missed opportunity when you make a mention and only one person sees it.
If you have questions about how Twitter works, Marx Layne is hosting a free seminar. “A Taste of Twitter” is Wednesday, January 26 at 5:30. There is no charge to attend the event, but seating is limited and reservations are required. You can make a reservation by contacting Matt Schuler or Patrick Sullivan at (248) 855-6777, or by emailing email@example.com. Registration and networking begin at 5 p.m. Light refreshments will be served.