Beginning this past May, through September 8, Marx Layne was retained by eight major special events to manage all aspects of communications from media relations to social media and web management.
Why are so many events choosing us to manage their communications? Because of our years of experience, our ability to fully staff events with veteran communicators and our ability to generate high profile visibility in both traditional and digital media. In our work for leading special events we have a proven track record of building audience and increasing sponsorship visibility.
For all events we maximize media relations, create e-blasts and print collateral and amplify messaging via social media. We have the knowledge to manage the back end of a website in real time. We hope clients don’t need it, but any event can face a crisis – from weather-related issues to food-born illness to worse. Our staff is available 24/7 to manage any unforeseen event.
We have the experience to impeccably manage a black tie sit-down gala with symphonic music for a nonprofit to promoting full blown art fairs or citywide music festivals that attract hundreds of thousands of people.
It takes an agency with an experienced workforce to staff an event for media relations, crisis communications and creating real time content such as still images and video. Event planning is not a sprint, it is a marathon with months of work leading up to, and grueling shifts during, the event. At Marx Layne our team has the energy for those days that begin at 4 a.m. and end at midnight. Then, when the event is completed we have the sophisticated digital tools to provide the in-depth analytics for print, broadcast and social media coverage.
It was a busy summer at Marx Layne as we managed special events starting with the largest annual high school festival in the country – St. Mary’s Polish Fair. This year, our PR campaign that included traditional and social media resulted in the highest profits the fair has experienced in its 49-year history. This effort was achieved via an aggressive communications campaign.
Simultaneously our event team worked again on the Bell’s Beer Bayview Mackinac Race where we attracted national media attention to this Michigan tradition. Marx Layne is proud to help BBBMR grow since our ten year partnership with them.
View this post on Instagram
Five days until the race … here's five historical facts about the race to tie you over until the big day! 1. The first Bayview Mackinac Race was held July 25th, 1925 at 4:30 PM and has been held every year since (swipe to see the photo of the Suez crew from the first race) 2. In the first race, 12 boats participated. This year, 220 boats are registered! 3. 20 years ago ('99 Mackinac Race) from Tom Jacobs: "Last year for the cove island course and the 75th Anniversary………we came to the Huron side having won the Chicago-Mac race (our section). Feeling pretty good. A couple hours into the Bayview race, we got knocked down; by a nasty little squall line. Didn't look like much comin' at us……..just a little ripple line……… shooting along the top of the water….put us right-down in the water and ripped the main in two; luff to leach. Large quantities of rip-stop and duc-tape and we were on our way to win the Huron race; section I and the Blue Water Trophy. Our claim to fame….Back to Back Macs.." 4. 1972 brought about the return of the Cove Island course after 37 years. #ReturnoftheMack 5. This year we have boats from nine states and two providences in Canada.
When Marx Layne began work on the 27th Annual Concert of Colors event this year, we were ready for the challenge: inform festival-goers of the popular diversity festival that the event was moving to a new location – and increase attendance.
We succeeded! Concert of Colors earned coverage in the New York Times, the cover story of the Metro Times, in the Detroit Free Press, Detroit News, every Detroit television station and in the Associated Press and Billboard magazine. We also launched the festival’s Instagram page and took over its FB and website.
Concert of Color’s highest attendance in more than 15 years.
At the same time our busy team devised, launched and executed the digital media strategy and PR campaign for the Ann Arbor Art Fair – the nation’s largest juried art fair that attracts more than 400,000 visitors each year. We also signed on with the annual Michigan Vegan Fest and the Original Michigan Lavender Festival to spread the message of those festivals’ new locations.
Marx Layne’s event clients dominated the entertainment news and social media space this summer. No one executes event planning better than Marx Layne. We excel for our clients and their messaging helps drive attendance. From attracting media, to organizing ribbon cutting ceremonies, drafting key messages for event officials, and crafting crisis communications plans while creating engaging digital media content – we excel for our clients and their message gets to the masses.
Our event work has not slowed. Late in the summer we shifted focus to an art festival that is consistently named one of the top 10 in the country by prestigious Sunshine Arts Magazine: Paint Creek Center for the Arts, Art & Apples Festivals. Our team is busy training event executives and artists for the media attention they are receiving. As soon as that event is over, we shift to the Ride 4 Recovery event for our work with CARE of Southeastern Michigan, it’s a nonprofit group that provides addiction recovery support and programs to keep families together. There we will create awareness for the bike tour by connecting with bicycle enthusiasts statewide. When that is done, our work turns to the Halloween industry.