Our Blog2017-09-19T12:18:56+00:00

Our Blog

Are you prepared for a crisis covered in the media?

Hospitality industry vulnerable to crises Food-borne illness. Product recalls. Boycotts, strikes and layoffs. Alleged discrimination. Armed robbery. Death on premise. These are just some of the critical issues our crisis management team has expertly handled [...]

November 6th, 2019|Blog|0 Comments

Email Marketing is Not Dead; It’s Still Key To Boost Your Brand

Many new digital marketers claim that email marketing has been replaced by social media platforms. The truth is, email marketing is a highly cost-effective way to reach your target market. While some digital agencies [...]

November 6th, 2019|Blog|0 Comments

How your business should harness Instagram

Instagram launched to the public in October of 2010. After nearly a decade, the application has gone through vast evolutions while attaining far-reaching popularity. Today, Instagram has over 600 million users that access [...]

September 3rd, 2019|Blog, Public Relations, Social Media|0 Comments

Marx Layne Is Top Agency for Special Events Marketing and Communications

Beginning this past May, through September 8, Marx Layne was retained by eight major special events to manage all aspects of communications from media relations to social media and web management. Why are so [...]

September 3rd, 2019|Blog, Events|0 Comments

Make media relations the centerpiece of your 2020 marketing plan

Good marketing should be designed to raise a company’s brand, sales and bottom-line results.  Whether it’s launching new products or developing and executing creative plans, don’t overlook one of the most important marketing disciplines: media [...]

August 23rd, 2019|Blog, Key Message Development|0 Comments

Marx Layne again partners with Financial Times to promote Future of the Car Summit USA 2019

After a successful debut event in 2018, Marx Layne & Company has returned as a supporting partner for the this year’s Financial Times’ Future of the Car Summit USA 2019. On October 29, more than [...]

August 23rd, 2019|Automotive, Blog|0 Comments

Gannett-Gatehouse merger will mean fewer options for media consumers

The consolidation of the media shows no sign of slowing down, and the latest piece of the puzzle involves the two biggest players in the newspaper industry: Gannett and Gatehouse Media. The deal, funded by [...]

August 23rd, 2019|Blog, Our Thoughts, Public Relations|0 Comments

Need better news coverage? Get to know reporters

The news media has come under relentless attack lately, particularly by President Trump. Veteran reporters are accustomed to antagonistic relationships with government leaders and other high profile, influential people. Good reporters dig beneath the surface [...]