Despite some recent market headwinds, the momentum behind electrification continues to build. That energy was on full display at The Battery Show North America 2025 in Detroit, where thousands of engineers, researchers, and innovators from across the globe gathered to showcase the technologies shaping the future of mobility and clean energy.

Across the exhibition halls, conversations centered on the next generation of EV batteries, solid-state breakthroughs, and new approaches to sustainable manufacturing. A notable trend this year: growing industry collaboration around U.S.-based battery supply chains. According to industry analysts at the show, North American battery production capacity is expected to double by 2030, a sign that the EV revolution is not slowing down anytime soon.

For attendees, the event offered a front-row seat to the rapid pace of innovation. From advanced materials that improve range and efficiency to recycling initiatives designed to make electrification more sustainable, the technologies on display underscored how far the industry has come, and how much potential still lies ahead.

As communicators immersed in the automotive and clean tech sectors, Marx Layne & Company is proud to be part of the conversation. Our work with companies in the EV and battery industries continues to focus on helping innovators tell their stories clearly and credibly — translating complex technology into messages that resonate with media, investors, policymakers, and the public.

The Battery Show served as a reminder that effective communication is as essential as technological progress. As companies push toward commercialization and scale, the ability to articulate impact on efficiency, sustainability, and society can make innovation truly transformative.

To learn more about how our communications team can support your goals, contact us today.