Case studies

Hundreds of clients, thousands of projects. Here are a few of our innumerable success stories. Click on any image to read the full case study.

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Automotive

Case Study

Digital Media

PR Case Study: Launching Big Rock Italian Chophouse and The Rock Cigar Club

Marx Layne & Co. led the public relations campaign for the launch of Big Rock Italian Chophouse and The Rock Cigar Club, a $13 million dining and lifestyle destination in downtown Birmingham, Michigan.

Caption: Big Rock Italian Chophouse and Rock Cigar Club Partners: Cameron Mitchell, Tom Celani and Dario Bargamo on opening night.

From Empty Weekdays to Packed Happy Hours

See how a restaurant PR and social media marketing campaign transformed slow weekday hours into profitable happy hours using email, AI ads, influencer outreach, and creative promotions.

Concert of Colors

Case Study: How Marx Layne Helped a Chicken Wing QSR Franchise Grow Customers, Investors, and Franchise Locations

Affordable Internet Expansion in Detroit

GHD (global engineering firm)

Faygo

Case Study, Advertising, Branding

Detroit and Michigan Infrastructure

Crisis and Reputation Management

Case Study, Public Relations

Sanctum House

Case Study, Branding, Graphic Design

Automotive Industry Organized Labor

Case Study, Automotive, Public Relations

Helra Chicago

Case Study, Branding, Digital Media, Graphic Design, Logo Design, Website Design

P2 Packaging

Case Study, Advertising, Digital Media, Graphic Design, Logistics

The Oakland Mall

Case Study, Advertising, Digital Media

Higher Education

Case Study

McDonald’s All Day Breakfast Launch

Case Study, Graphic Design, Logistics, Public Relations, Video

The USC Shoah Foundation

Cantoro Italian Market & Trattoria

Case Study, Digital Media, Advertising, Social Media, Special Events, Graphic Design

StradVision

Case Study, Graphic Design, Public Relations, Video, Automotive

Pittsburgh Lower Hill District Redevelopment

Case Study

Neighborhood Services Organization: Bell Building Renovation and Transformation

Case Study, Branding, Graphic Design, Public Relations, Special Events, Social Media, Photography, Media Training

MGM Grand Detroit: Detroit’s Premier Entertainment Destination

Case Study, Public Relations, Social Media, Video, Special Events, Media Training

St. Joseph Mercy Oakland: South Patient Tower Grand Opening

Case Study, Branding, Graphic Design, Logistics, Media Training, Photography, Public Relations, Social Media, Special Events, Audio, Video

Gorman’s

Case Study, Photography, Public Relations, Social Media, Special Events

Panasonic Automotive Systems Company of America: When Time is of the Essence

Case Study, Automotive, Public Relations, Social Media, Logistics, Special Events, Photography

McDonald’s Celebrates Black History Moments on Canvas

Case Study, Branding, Graphic Design, Public Relations, Special Events, Social Media

Abitibi-Consolidated: Recycling Partnership Launch/Press Conference

Case Study, Public Relations, Special Events

Community Foundation For Southeast Michigan

Case Study, Special Events, Public Relations, Nonprofit

Ford Arts, Beats & Eats

Case Study, Social Media, Special Events, Logistics

Visiting Physicians

Case Study, Public Relations

NextDiesel Grand Opening

Case Study, Automotive, Logistics, Public Relations, Special Events

Hino Selects Michigan for U.S. Headquarters

Case Study, Automotive, Special Events, Branding, Graphic Design

Comcast: Increase Facebook Fan Base and Awareness of Emmy ‘On Demand’ Viewing Optionsor

Case Study, Advertising, Digital Media, Public Relations, Social Media

St. Joseph Mercy Oakland Hospital: Michigan Stroke Network Launch/Press Conference

Case Study, Branding, Logistics, Media Training, Special Events, Public Relations

Twelve Oaks Mall Expansion

Case Study, Branding, Public Relations, Special Events, Media Training

Nashville Infrastructure

McDonalds: Coffee WOW

Case Study, Public Relations, Special Events, Branding

WalMart

Case Study, Advertising, Graphic Design, Branding, Public Relations, Special Events, Logistics

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Clients

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CASE STUDIES

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NEWEST CASE STUDIES

PR Case Study: Launching Big Rock Italian Chophouse and The Rock Cigar Club

From Empty Weekdays to Packed Happy Hours

Our Amazing

Clients