Social media is now a pay-to-play game, but brands still have power. A smart mix of paid, earned, and organic content—plus owning your audience—can drive lasting impact and real engagement.

Today, executive presence lives online. A strategic, authentic voice on platforms like LinkedIn builds trust, shapes reputation, and turns leadership into a powerful digital asset.

With summer coming to an end and the holiday season just a few months away, restaurants must prepare for a period of both opportunity and challenge. The holiday season traditionally drives increased foot traffic and sales, yet this year, restaurants face an environment shaped by economic uncertainty.