Manufacturing Overview
DETROIT-BASED MANUFACTURING PR AND MARKETING COMMUNICATIONS EXPERTS
When you grow up in Detroit, the city that built modern manufacturing, industry expertise runs deep. The Marx Layne team brings decades of manufacturing communications experience to help clients turn technical innovation into clear, compelling stories that connect with their targeted audiences.
Our professionals have worked across every segment of the manufacturing spectrum, including additive manufacturing (3D printing), advanced materials, precision machining, automation, robotics, and industrial technology development. We have represented OEMs, Tier One and Tier Two suppliers, associations, contract manufacturers, tooling specialists, engineering firms, and global material innovators.
Deep Industry Knowledge
Manufacturers today face a fast-changing landscape shaped by Industry 4.0, reshoring, sustainability, and supply chain innovation. Successful companies need partners who understand the intricacies of advanced manufacturing, particularly the opportunities and challenges of additive production and material science breakthroughs.
From high-performance alloys and composites to digital production methods and smart factories, we help clients translate complex value propositions into messages that resonate with both technical and business audiences.
As trusted advisors to global manufacturers, Marx Layne provides public relations, digital marketing, and crisis communications expertise for every critical situation. From product launches to reputation management and everything in between.
Our Communications Expertise
We bring insight, strategy, and creativity to every engagement:
- Strategic Counsel and Messaging – Turning complex technologies into clear, engaging narratives.
- Media Relations and Thought Leadership – Building awareness through trade and business media outreach.
- Digital Marketing Integration – Aligning SEO, content, and paid media to strengthen brand visibility.
- Crisis and Reputation Management – Protecting credibility and restoring trust when challenges arise.
- Events and Product Launches – Executing high-impact activations that engage key stakeholders.
- Branding and Design – Developing cohesive visual and verbal identities that set our clients apart.
What We Do
Whether your company pioneers additive manufacturing or drives advancements in materials science, Marx Layne delivers measurable communications that build reputation, leadership, and market growth.
Digital Marketing
Marx Layne’s digital marketing specialists connect manufacturers with decision-makers across industrial sectors.
Services include:
- Managed SEO and keyword optimization
- Pay-Per-Click campaigns
- Social media marketing and content strategy
- Website development and design
- Creative asset production
Our strategies strengthen online visibility, attract high-value leads, and amplify engagement across technical and B2B audiences.
Media Relations
A strong media presence can elevate your company’s credibility and highlight your innovations in competitive manufacturing markets.
Our expertise includes:
- Strategic message and content development
- Media training for technical spokespeople
- Outreach to business, manufacturing, additive, and materials media
- White papers, case studies, and guest editorials
- Executive positioning and thought leadership programs
Branding and Design
We craft cohesive visual and verbal identities that express who you are and what sets your company apart. From brand strategy and messaging frameworks to logo design and visual systems, Marx Layne ensures every touchpoint reflects your leadership and values.
Services include:
- Brand strategy and positioning
- Visual identity design and logo development
- Messaging and tone-of-voice guides
- Marketing collateral and presentation design
- Brand standards and implementation support
Our branding process aligns creative excellence with business purpose: building trust, recognition, and long-term market differentiation.
Market Expansion and Industry Awareness
Marx Layne helps international and domestic manufacturers grow their footprint in North America. From European additive manufacturers to Asia-based industrial suppliers, our strategies build long-term awareness and visibility.
Core services:
- Media relations and strategic introductions
- Trade show visibility and speaking opportunities
- Content marketing and social media management
- Executive visibility and positioning
- Monitoring and analytics to measure impact
Special Events and Launches
Our in-house team plans and executes events that generate excitement and visibility. Whether launching a new product, hosting a plant tour, or exhibiting at a trade show, we handle every detail:
- Venue coordination and logistics
- Stage design, audiovisuals, and catering
- Sponsorship and speaker management
- VIP and media invitations
- Pre- and post-event coverage
Crisis Communications
Manufacturers face unique risks—from safety issues to regulatory or supply chain challenges. Marx Layne helps companies prepare and respond effectively.
Our services include:
- Crisis planning and scenario development
- Rapid-response strategy and messaging
- Media relations and stakeholder communication
- Online monitoring and reputation repair
Preparedness protects credibility and keeps companies resilient in the face of unforeseen challenges.
Automotive Team
OUR INDUSTRY EXPERTS ARE YOUR AUTOMOTIVE TEAM
The Marx Layne Detroit-based PR team are seasoned, media-savvy experts with wide-ranging experience working with the news media and other key audiences within the automotive sector. Our professionals have a keen understanding of how the industry works and know best how to help increase overall awareness and solidify and protect brand reputation. From the media, customers, and suppliers, to employees, industry analysts and influencers, elected officials, and others, we are well-versed in helping automotive-related businesses communicate.
Michael Szudarek
David Stoyka
Matt Myftiu
Marx Layne is your competitive advantage.
Your reputation and success are our only concerns.