Originally Published: WDIV - Click on Detroit

Client: Big Rock Italian Chophouse

Marx Layne & Company’s client, Big Rock Italian Chophouse, was recently featured on WDIV’s Dine in the D, spotlighting the restaurant’s remarkable transformation following a $12 million renovation.

Birmingham’s iconic Big Rock Italian Chophouse is back in the spotlight after a stunning $12 million renovation, now featured on WDIV’s Dine in the D. Four distinct dining rooms, elevated Italian chophouse fare and a reimagined space honor the restaurant’s storied past while creating a fresh experience for today’s diners.

This earned media placement reflects Marx Layne’s strategic approach to media relations, securing impactful television coverage that elevates client visibility and connects brands with broad, engaged audiences across Metro Detroit.

It also reinforces a larger industry insight. A recent Marx Layne-commissioned EPIC-MRA poll found that local television remains the number one source of news for local audiences, underscoring its continued relevance and effectiveness as a powerful public relations channel.

Through targeted outreach and compelling storytelling, Marx Layne continues to connect clients like Big Rock Italian Chophouse with meaningful media opportunities that build awareness, credibility and community engagement.

Watch the full segment here