Originally Published: Michigan Business Network
Client: Intrinsic

Marx Layne & Company’s client, Intrinsic, was featured on Michigan Business Network in an interview with CEO Wes Lutz discussing the company’s launch and the next phase of growth in Michigan’s evolving cannabis industry.

During the conversation, Lutz discussed the history of Choice Labs and Glorious, the decision to launch the Intrinsic brand, opportunities within Michigan’s cannabis market and how the industry is entering a more mature period of consolidation and operational growth. Michigan Business Network

The interview also highlighted Intrinsic’s scale and market presence, including its Jackson-based processing operations and statewide wholesale network. Michigan Business Network

This earned media placement reflects Marx Layne’s targeted approach to executive visibility and business media relations, helping introduce Intrinsic’s new brand while positioning its leadership within a broader conversation about the future of Michigan’s cannabis marketplace.

Watch/listen to the interview:
Michigan Business Network